The latest franchise news from Taiwan: new brands, market updates, regulation and events, curated by the Quality Franchise Association.
Lian Fa International’s Xiaoman Shangguo flagship in Banqiao is scheduled to begin its soft opening on 11 November, offering individual hotpots inspired by Asian cities. The brand has already attracted more than 10 franchise orders, though its revenue target remains untested.
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Shisanmei Luosifen now has more than 70 locations in Taiwan, expanding through single-operator carts, standardised procedures and on-site training. The brand lists a franchise fee of NT$350,000, although actual start-up costs depend on the site and individual requirements.
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With 86 outlets across Taiwan, United International Travel Service aims to exceed 100 by 2027, expanding its franchise network through neighbourhood branches and more travel products departing from Taichung and Kaohsiung.
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The 2026 Taipei International Chain and Franchise Summer Exhibition opened on 12 June, bringing together more than 100 brands across 300 stands. The organiser expects it to lead to over 1,000 new outlets, but these figures are forecasts rather than realised results.
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Chang Wen-chi has confirmed that Taiwanese fried chicken brand Zha Qi Lai has just one franchise outlet remaining, in Taichung, with its agreement renewed for a year. She says rising ingredient and logistics costs have squeezed profits, and smaller shops remain a possible next step.
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Wyndham Hotels & Resorts has announced four hotel signings, bringing Wyndham Garden and Super 8 to Taiwan for the first time and expanding its Days Inn footprint. The plans span Taichung, Tainan and Kaohsiung, matching different brands to local properties and target guests.
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Taiwan’s Association of Chain and Franchise Promotion and Taiwan Cooperative Bank are discussing business referrals, financing seminars and financial advice to support franchise openings and expansion. Preferential packages remain under consideration, with loan terms subject to bank approval.
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Ching Yu and Da Yung’s withdrew completely from Hong Kong in October 2026. The closure of Ching Yu’s Hung Hom shop involved its master agent winding down local operations and the shop’s lease expiring. Their departures highlight the importance of exit arrangements when assessing overseas franchise partnerships.
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TCFA proposes allowing general chain and franchise businesses to recruit foreign migrant workers, starting with a 5% quota, and easing restrictions on overseas graduates working in Taiwan. These are association policy proposals, not measures already approved for implementation.
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Taiwanese home-organising brand Jujia Zhengliaoshi says franchise letters of intent signed at the 2026 Taiwan International Chain and Franchise Exhibition reached four times the previous total. It aims for 100 franchise locations by 2027, offering an in-home service model built around professional training rather than retail premises.
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Taiqing Real Estate’s Kaohsiung Chongde Wenqiang franchise is planning a second branch, with cross-branch transactions accounting for more than half of its sales in the first seven months of 2026. The case illustrates how resource sharing and team management can support franchise development.
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Simple Mart Retail’s board has approved a restructuring plan, with a provisional demerger date of 1 January 2027. Simple Mart and OKmart are set to operate under Fuda Retail, retaining their distinct brand positioning while integrating resources more closely.
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Tsann Kuen is taking part in the 2026 Taichung franchise and shop equipment exhibitions alongside Panasonic, SAMPO, De’Longhi and Crown Coffee, bringing its multi-brand services to the market for new business equipment.
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The New Taipei Select Pavilion brings together 20 popular businesses at the 2026 Taiwan World Chain and Franchise Exhibition, showcasing award-winning products, local food and creative goods to introduce local brands to the franchising community.
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Taiwanese brunch brand Tomato Brunch Tea has announced a low-gluten menu range for the 2026 Taipei International Franchise Exhibition, with rice bread as its centrepiece. Prospective franchisees should check product specifications, supply terms and actual costs when assessing the new menu.
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Taiwan’s Fair Trade Commission has fined Fadou Cultural and Creative and Fortune Goddess a total of NT$800,000 over ‘NT$1 million a month’ franchise adverts. The case highlights the need to verify financial figures and distinguish product sales from recruitment commissions.
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A customer in Kaohsiung cancelled a planned NT$3 million cash withdrawal for a hotpot franchise fee after bank staff and police identified concerns over the contract and payment arrangements. Police stressed that whether the deal involved fraud remained subject to further evidence.
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Of My Warm Day’s 1,044 outlets across Taiwan, 283 — around 27% — are run by multi-unit franchisees. The brand continues to introduce AI and digital management tools to help existing franchisees expand, with a target of reaching 1,500 outlets by 2030.
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This One Group is launching TEN SHOW and Busan Noodle Workshop, using their first outlets in Taichung to test a model combining meals, drinks and social space. For the franchise sector, the key question is how operational data can validate a new concept before it becomes a replicable store format.
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An investigation by FoodNEXT into more than 30 beef noodle shops with different names but similar menus in Taipei, New Taipei and Taoyuan suggests they may share prepared broth-and-beef packs. This ‘back-end chain’ model lets owners retain their own brands while taking responsibility for running their outlets.
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Home repair brand Le Mu Di Jia secured 21 franchise letters of intent during a four-day franchise expo in Taiwan. Its model puts franchisees in charge of community relationships, with head office supporting technical work and repairs.
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Taiwan’s Fair Trade Commission blocked Grab’s acquisition of foodpanda’s Taiwan business on 21 October 2026, citing shareholding links and the risk of market coordination. foodpanda’s current operations are unaffected, but the planned platform migration cannot proceed as scheduled.
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Jiefite Technology’s first registration round for multi-site AI partnerships closes on 31 October 2026, with free initial needs assessments. Up to NT$30,000 per outlet is planned for partnership advisory support, subject to confirmation of eligibility, amounts and delivery arrangements.
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3:15PM / Shih Chen Foods has announced its participation in the Taiwan International Chain and Franchise Exhibition, offering tea ingredients, foodservice supplies and OEM/ODM manufacturing for businesses exploring drinks development partnerships.
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Ruentex Industries announced it would end its loss-making franchise operation at D PX Mart’s Zhonghe store. PX Mart subsequently confirmed it would take over directly from 1 October. The store will remain open, highlighting the distinction between a franchisee’s departure and a branch closure.
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Taiwanese franchise brands held 187 business meetings and signed 30 letters of intent during a four-day franchise exhibition in Thailand. Taiwan’s Administration of Commerce estimates potential follow-on business at NT$72 million and has outlined plans for exhibitions in Australia and the US.
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The ASE Environmental Protection and Sustainability Foundation and ASE Social Enterprise showcased green propolis toothpaste at a Taiwan franchise expo, linking bee conservation to everyday products and offering franchise businesses a case study in sustainable sourcing.
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A survey by TCFA and the Institute for Information Industry found that around three-quarters of respondents had improved pay and benefits, but found no significant link between pay rises and staff retention. Taiwan’s franchise sector faces a shift from recruitment towards redesigning work.
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Car Quality joined Taiwan’s Emerging Stock Board on 13 October and announced a target of 368 franchise outlets by 2029. Its plan combines the Point S licence for Taiwan with its supply chain and digital management systems to attract independent garages.
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StarCharger says franchisees have invested in eight charging stations under its Taiwan franchise scheme, which requires around NT$7.35 million per package. The eight-year contract, revenue-sharing terms and AI-assisted site selection are key considerations for prospective investors.
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Alongside conferences and exhibitions, Taiwan’s international franchise gathering included company visits, city tours and opportunities to spend locally, giving overseas delegates a closer look at the environment in which brands operate. For the franchise community, hosting visitors is also a chance to showcase the market and operational capabilities.
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Brands across seven sectors attended Taiwan’s international franchise expo with support from MBC, signing 240 franchise letters of intent over four days. Home repairs, beauty and hairdressing, and rental property services were among the highlights.
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The Taiwan Chain and Franchise Promotion Association held its first Franchise Leaders’ Cup on 6 October, bringing together more than 100 chain-brand operators from northern, central and southern Taiwan for networking beyond the exhibition floor.
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Jiaotang Feng promoted a shop format starting at around 60 sq m and limited subsidies at Taiwan’s autumn franchise expo. Prospective franchisees should assess fit-out costs, rent support and payback estimates separately from the discounted franchise fee.
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The Taiwan Chain and Franchise Promotion Association recognised brands awarded its Excellent Headquarters Certification at World Franchise Night, aiming to narrow information gaps through structured reviews and bring headquarters governance and brand trust into cross-border partnership discussions.
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Ma Cong Bing presented food truck and shop franchise packages at the 2026 Taiwan International Chain and Franchise Exhibition, alongside loans of up to NT$500,000 repayable in 36 interest-free instalments, with headquarters covering the interest. Prospective franchisees should assess package prices, financing terms and working capital needs separately.
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Hong Jiu Jiu says its first appearance at the Taiwan World Franchise Exhibition generated more than 30 franchise sign-ups. Its Lite format offers modern Chinese fast food through nine menu items across three ranges, in outlets of around 40 square metres.
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Taiwan’s 2026 franchise events combine international brand strategy meet-ups, business matchmaking and a ‘World Night’ dinner, giving brands and international buyers opportunities to connect beyond the exhibition stands.
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Visits to the 2026 Taiwan World Franchise Exhibition were up nearly 40% year on year as reported on 4 October. Alongside franchise recruitment, the event brings together equipment, raw material and supply chain providers, giving existing operators opportunities to compare purchasing options and potential partnerships.
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The 2026 Taiwan World Franchise Expo features micro-business packages requiring an upfront contribution from NT$30,000, with options below NT$100,000. Low entry costs are attracting attention, but prospective franchisees still need to check what is included and budget for day-to-day operations.
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Marking its 30th anniversary, the Association of Chain and Franchise Promotion, Taiwan has set a target of ‘1,000 brands, 10,000 professionals’, aiming to develop internationally minded talent to help Taiwanese brands expand abroad.
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The 2026 Taiwan World Chain Store and Franchise Exhibition showcased agentic AI and smart drinks machines, with applications spanning stock ordering, staff scheduling and personalised drinks. For prospective franchisees, the key is how the technology fits day-to-day operations, rather than headline claims about staffing savings.
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The Japan Franchise Association announced plans at annual meetings in Taipei for a joint WFC and APFC international pavilion at the 2027 Tokyo franchise show. The proposal offers Taiwan’s franchise community a new avenue for overseas engagement, though eligibility and participation arrangements have yet to be announced.
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Taiwan has over 2,800 chain brands and nearly 119,000 outlets, according to figures shared by the Commerce Development Research Institute at international franchise meetings in Taipei. The figures indicate market scale, but should not be treated as a count of franchised outlets or a measure of individual brands’ profitability.
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The World Franchise Summit Forum in Nangang on 2–3 October will compare Japan’s ageing population and Canada’s high labour costs with operating conditions in Taiwan, offering the franchise sector a broader perspective on AI and digital transformation.
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The World Franchise Council’s annual meeting returned to Taiwan after 12 years, bringing together nearly 60 delegates from 26 countries to discuss its 2026–2030 strategic plan, education and international cooperation, with breakout discussions shaping follow-up action.
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A Taiwan Chain Stores and Franchise Association survey found that 98.8% of responding chains faced staff shortages at their outlets, with 57% reporting shortages lasting more than a year. As gaps extend from frontline roles to management, prospective franchisees should assess recruitment and retention support alongside other opening requirements.
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The 2026 Asia-Pacific Franchise Confederation meeting in Taipei approved a cooperation memorandum relating to the establishment of an ASEAN Franchise Committee, covering cross-border franchising, training and trademark protection. Taiwan’s franchise sector should monitor implementation plans, but the memorandum does not grant market access or permission to open outlets.
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A franchise summit in Taipei on 2–3 October will explore how ESG connects with brand trust and franchisee commitment, using a certified breakfast product carbon footprint as a case study in brand differentiation.
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Ku Shang-chun, deputy secretary-general of the Taiwan Chain and Franchise Promotion Association, says some food businesses report delivery platform commissions of 35% to 40%. He calls for continued market competition and stronger support for digital marketing and overseas expansion.
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The 2026 Global Franchise Conference will take place on 2–3 October at Taipei Nangang Exhibition Center, offering Chinese–English and Chinese–Japanese simultaneous interpreting and live questions via Slido, giving the franchise community another way to connect alongside the exhibition.
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Dong Dong Food & Beverage Group has introduced welcome kiosks and AI robots to ease franchisees’ service workload. A Business Today report highlights a division of responsibilities: headquarters builds the digital infrastructure, while franchise outlets focus on local service.
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According to Mirror Media’s report on 2 September, J&G Fried Chicken apologised over an inappropriate comment made to a pregnant woman by a franchise employee and said it had ended its working relationship with the commenter. The incident highlights the importance of both employees’ online conduct and brand response procedures for franchise networks.
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A Storm Media listing announced a summer entrepreneurship and franchise expo for 10 June at Taipei World Trade Center Hall 1, with exhibitors offering incentives such as free shop equipment. Prospective franchisees should check equipment lists, eligibility conditions and ongoing responsibilities rather than relying on promotional headlines.
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The World Franchise Council annual meeting returns to Taiwan after 12 years, with reports of an accompanying exhibition featuring 250 brands and nearly 800 stands. For prospective franchisees, scale is only the starting point: organising information and comparing terms are what make a visit worthwhile.
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The 2026 Taiwan World Franchise Expo is expected to generate NT$4 billion in business opportunities and 12,500 jobs. For prospective franchisees, the event’s scale offers a starting point for meeting brands, not a guarantee of returns from an individual outlet.
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After establishing its Jianxing and Jinding stores in Kaohsiung, Pingmi Handmade M² has launched franchise recruitment in southern Taiwan, prioritising Kaohsiung, Tainan, Pingtung and Chiayi. The brand estimates a preparation period of around 30–45 days, once the premises and construction requirements have been confirmed.
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McDonald’s Taiwan is launching its limited-edition G-DRAGON collaboration in two stages. Korean spicy sauce burgers and a GD photo card meal launch on 23 September, followed by PEACEMINUSONE merchandise available to buy with a meal from 30 September.
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The 2026 Taiwan World Franchise Expo will take place at Taipei Nangang Exhibition Centre, Hall 2, from 2 to 5 October. Coinciding with the World and Asia-Pacific franchise annual meetings, it will offer Taiwan’s franchise community opportunities for international exchange.
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Simple Mart and OKmart will exhibit together for the first time at Taiwan’s World Franchise Exhibition in October 2026, offering no upfront franchise fee and incentives in selected areas. Prospective franchisees should check eligibility, store takeover arrangements and the full investment required.
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