Taiwan franchise association discusses financing partnership with Taiwan Cooperative Bank; preferential loan terms yet to be announced
Taiwan’s Association of Chain and Franchise Promotion and Taiwan Cooperative Bank are discussing business referrals, financing seminars and financial advice to support franchise openings and expansion. Preferential packages remain under consideration, with loan terms subject to bank approval.
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New financing support is being explored for Taiwan’s franchise sector. According to a report dated 3 November, the Association of Chain and Franchise Promotion, Taiwan, recently visited Taiwan Cooperative Bank. The two sides agreed to pursue cooperation on start-up loans, financing for franchise expansion and financial services. Initial plans involve association referrals, information sessions and advisory services to help businesses seeking funding access bank support.
Association referrals and bank financing assessments
The association’s delegation was led by chairman Wu Yung-chiang, accompanied by secretary-general Kuo Shih-wei, chief executive Ko Chien-pin and deputy secretary-general Ku Shang-chun. They were received by the bank’s chairman Lin Yen-mao, deputy general managers Tsai Chia-ping and Chang Kuo-hao, and assistant general manager Lee Yen-pin.
Under the initial plans, the association will refer chain businesses and prospective franchise operators with an established operating base and financing needs, according to members’ requirements. The bank will then provide loan advice, financing assessments and related financial services. The proposed cooperation covers both franchisees and franchisors, addressing needs at different stages, from opening outlets to expanding operations.
Opening costs extend beyond franchise fees
Wu said that franchisees opening new outlets and franchisors expanding their operations both need to fund fit-outs, equipment, staffing and working capital. Many franchise entrepreneurs run micro, small or medium-sized businesses and lack comprehensive financial records or sufficient collateral in their early stages. Access to suitable finance is therefore an important challenge when starting a business.
He noted that, even when franchisees can draw on their franchisor’s operating experience and management systems, they still face the pressures of raising capital and meeting operating costs. The association therefore hopes to extend its services beyond brand expansion and franchise matchmaking to include financing support for businesses with sound operating foundations and growth potential.
Preferential packages remain under discussion
The two sides will explore preferential packages tailored to the franchise sector’s operating characteristics. However, actual loan terms remain subject to the bank’s assessment and subsequent announcements. The current agreement to cooperate does not mean that a preferential loan product with fixed terms is already available for applications. Nor should an association referral be regarded as a promise of bank approval.
The two sides also plan to hold start-up financing seminars covering small and medium-sized business loans, financial planning for franchise openings and the bank’s loan application process. These sessions aim to help members understand financial products and eligibility requirements, reducing fundraising difficulties caused by a lack of information.
From franchise matchmaking to operational support
Wu stressed that the association’s role goes beyond organising franchise exhibitions and helping brands recruit franchisees. It also involves bringing together brand management, franchise matchmaking and financial services to address members’ practical operating challenges. The proposed cooperation would incorporate bank advice and financing assessments into the support available to the franchise sector.
For operators preparing to open their first outlet or add branches, the practical starting point is to set out their fit-out, equipment, staffing and working capital requirements, then ask the association about consultation arrangements. When assessing an opening budget, operators should base their calculations on the bank’s final approved terms rather than count unannounced preferential financing as an available source of funds.



