Taiqing Real Estate’s Kaohsiung Chongde Wenqiang Franchise Plans Second Branch as Cross-Branch Sales Exceed 50%

Another franchise owner in Taiwan’s estate agency sector is preparing to expand. According to a report published by CNEWS on 31 October, Lin Po-tsun and Hu Shang-hsun, who established Taiqing Real Estate’s Kaohsiung Chongde Wenqiang franchise in 2024, are now planning a second branch. Collaboration on sales across branches has become an important source of support for the business.

From opening a first branch to planning expansion in two years

Lin previously worked at Sinyi Realty, progressing from a frontline sales role to branch manager. Seeking greater autonomy in running a business, he later partnered with Hu, a long-standing colleague, to set up their own agency. After assessing several brands, they chose a Taiqing Real Estate franchise.

According to the report, the team’s business performance in 2025 improved by nearly 60% compared with its first year. However, the report did not disclose the underlying figures or how performance was measured, so this should not be interpreted directly as revenue or profit growth. The second branch remains at the planning stage, with no address or opening date announced.

Cross-branch sales account for a growing share

Transactions completed in collaboration with other branches rose from around 20% of the franchise’s sales in its first year to 40% in 2025, then exceeded 50% in the first seven months of 2026. Lin said the four franchise brands within the Yung-Ching Realty Group could connect their branches, staff, property listings and buyer networks across Kaohsiung, meaning a new branch did not have to start entirely from scratch.

Access to these resources did not, however, translate automatically into smooth collaboration. In the early stages, Lin actively engaged with other franchise owners and branch managers, encouraging them to share listings and buyer contacts and gradually establishing effective working relationships. For the franchise sector, the significance of this case lies not just in the size of the network, but in how branches make collaboration part of their day-to-day work.

Transaction data backed by service safeguards

Lin also said that sale prices for properties transacted within the group were updated in the week following contract signing. This helped frontline staff keep track of local market conditions and provided a reference point for price discussions with buyers and sellers. This reflects his experience of using the system; it does not mean that every property can be valued solely using internal data.

The team also continues to provide training in transaction safeguards, property knowledge and customer service. The report cited one transaction in which tenancy details and information about the property’s condition remained unclear. The team checked each issue and gave the buyer a full explanation before contracts were signed, rather than prioritising a quick sale over verification.

Building team capability before expanding

The branch currently has 13 team members who previously worked at Sinyi Realty, representing around half of its staff. Lin allows members to organise their work around clients’ needs and their own personal commitments. He has also shifted his focus as a franchise owner from pursuing individual sales results to helping team members develop their ability to serve clients.

Practical takeaway: prospective franchisees assessing estate agency brands should ask how cross-branch collaboration works, how transaction data is updated and what training support is available. Before considering a second branch, they should also assess whether the first can operate consistently, rather than relying on a single growth figure.