Jiaotang Feng offers 60 sq m shop format and NT$100,000 franchise fee at Taiwan expo

Grilled-skewer chain Jiaotang Feng returned to the autumn Taiwan International Chain and Franchise Exhibition to recruit franchise partners, offering premises starting at 18 ping (approximately 60 sq m), reduced franchise fees and rent subsidies. The exhibition closed on 5 October 2026. For those considering a franchise in Taiwan, the key questions extend beyond the exhibition discount to how the premises requirements and head-office support fit into a realistic opening budget.

Nearly 30 branches and limited exhibition subsidies

According to a 5 October report in the Commercial Times, Jiaotang Feng has nearly 30 branches across Taiwan and recorded turnover of NT$260 million in 2025. This figure reflects the brand’s overall business, not individual shop revenue or franchisee profit, and should not be used directly to estimate the earnings of a particular outlet.

Jiaotang Feng chief executive Chen Yen-lin said the franchise fee was reduced from NT$300,000 to NT$100,000 during the exhibition. Those signing on site were also offered a monthly subsidy of NT$10,000 and a year’s rent support, limited to five applicants per day. As these incentives were tied to signing during the exhibition, anyone enquiring afterwards should first check whether any offers remain available rather than treating the exhibition terms as standard pricing.

Premises start at around 60 sq m, with fit-out costs quoted separately

The brand offers flexible shop formats, with a minimum floor area of 18 ping, accommodating both eat-in and takeaway trade. A report published the same day by Sun Media also stated that fit-out costs require a site-specific quotation, so the NT$100,000 franchise fee does not represent the total cost of opening a shop.

When comparing options, prospective franchisees should ask head office for a complete budget based on their proposed location, separating the franchise fee, fit-out, equipment and working capital. They should also confirm how the monthly subsidy and rent support are paid, how long they apply and what contractual conditions govern them before calculating their own cash commitments.

Head office offers training and trading-area assessments

Jiaotang Feng’s stated franchise support includes training, integrated marketing planning, and assessments of trading areas and premises, with data used to evaluate investment feasibility. Its exhibition stand also displayed equipment for keeping ingredients fresh and hosted shop managers sharing practical operating experience.

These arrangements gave prospective franchisees an opportunity to explore day-to-day operations and head-office support as well as pricing. During detailed discussions, applicants can ask for the number of training hours, the support available before and after opening, and the data used in trading-area assessments. This makes it easier to judge whether different locations suit the same shop format.

Check the assumptions behind the payback period

Sun Media cited the brand’s proposal as suggesting an average payback period of around 18 months to two years. This should be treated as an indicative estimate from the brand, not a guarantee of returns for an individual franchise. The reports did not set out the shop-level turnover, rent or staffing costs used in the calculation.

Practical takeaway: entrepreneurs interested in Jiaotang Feng should first obtain a written total investment budget, detailed subsidy terms and a payback calculation, then check these against their own proposed premises and financial position. Franchise-fee discounts are worth comparing, but the decision to sign should rest on a complete picture of costs and verifiable operating assumptions.