
Raising franchise standards in New Zealand
Independent guidance, professional development and a shared code of conduct for franchisors, franchisees and people exploring their next opportunity.

Independent guidance, professional development and a shared code of conduct for franchisors, franchisees and people exploring their next opportunity.
Franchising has been part of New Zealand business since at least the 1960s. The arrival of McDonald’s and other fast-food brands in the mid-1970s helped shape its development, followed by local entrepreneurs. Stirling Sports and Rodney Wayne led local franchise development in the 1980s, alongside imported systems, often from Australia. Expansion gathered pace in the 1990s, when home services helped bring franchising into more everyday activities.
The Franchise Association of New Zealand (FANZ), formed in July 1996, provides a national association whose members must comply with its Code of Practice and Code of Ethics. Today, New Zealand combines home-grown brands with international names across food, retail, health, education and home services. The 2024 survey identified 546 business-format franchise brands, illustrating the breadth of a franchise community that reaches well beyond familiar high-street outlets.
QFA supports the franchise community with a code of conduct, free guidance and professional learning designed to promote responsible growth.

One quality framework, adapted for each national market.

Auntie Anne’s and Carvel are heading to Newmarket, with a three-brand Westgate store and a Manawa Bay opening also planned.

Before buying a premises-based franchise in New Zealand, check that your lease, franchise term and finance commitments work together.