
Mumuso plans Argentina launch and franchises beyond Buenos Aires
The chain plans two or three company-owned shops in Greater Buenos Aires shopping centres and is developing a franchise model for other Argentine cities.
Read moreThe latest franchise news from Argentina: new brands, market updates, regulation and events, curated by the Quality Franchise Association.

The chain plans two or three company-owned shops in Greater Buenos Aires shopping centres and is developing a franchise model for other Argentine cities.
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The agreement covers a network of 991 company-owned and franchised stores. Completion is scheduled for 12 November 2026.
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The chain from Córdoba, Argentina, has restored its original name and is backing its Urban format. Published investment figures vary by model and date.
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Formerly known as VR Arena, the company is expanding its Buenos Aires presence and plans to enter Uruguay in 2027. Total investment per park starts at around US$120,000.
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The home renovation brand is entering Argentina through a master franchisee, with plans to combine digital franchises and physical stores.
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The Argentine brand combines international expansion, three franchise formats and investment in production at its Mar del Plata factory.
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After restructuring its trade debt and bringing in an investor, Reno is reworking its franchise network with the aim of doubling its geographical reach within two years.
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The potential sale of Dia Argentina involves a network of 991 stores, most of them franchised. No deal has been publicly confirmed.
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Brands from Brazil and Peru are targeting local partners with the operational capacity to develop networks, rather than simply open a single outlet.
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The brand has four franchises and aims to add two to four more in 2026. Its model does not require franchisees to buy vehicles or rent premises.
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With more than 50 Smart and Tento franchises, the Rosario-based group is looking to recruit operators within a radius of up to 400 kilometres of its home city in Argentina.
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The brand has opened a 24-hour self-service launderette and is seeking franchisees, with exclusive territories defined in the franchise agreement.
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With 17 outlets, Nucha is targeting Neuquén, Salta, San Juan and Catamarca. The stated investment for a franchise ranges from US$120,000 to US$140,000.
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The event will bring together brands, investors and entrepreneurs. Neuquén is among the expansion destinations identified by 12 franchise networks surveyed by the AAMF.
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The Smart format offers staff-free laundrettes with QR-code access and mobile management. The first outlet was being prepared in Palermo, Buenos Aires.
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The concept aims to create employment and business ownership opportunities for neurodivergent people. The investment is ARS 26 million, with the first openings planned for November 2026.
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The Peruvian chain plans up to 30 restaurants over ten years. It is seeking a local partner and intends to begin its expansion in Buenos Aires.
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The Córdoba-based blinds and awnings manufacturer is prioritising locations beyond the provincial capital as it seeks to expand its network through a model distinct from distribution.
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Nacionsushi is offering investments from US$100 to fund its expansion in Argentina, with two restaurant openings planned for 2027.
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The group forecasts investment of more than US$15 million and aims to reach every Argentine province through a franchise-led expansion.
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Córdoba, Santa Fe, Mendoza and Neuquén are among the preferred destinations. Services, education and retail are contributing new openings and expansion plans.
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The Rafaela-based chocolate maker is preparing another shop in Rosario and planning a factory with more than twice its current floor space.
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The coffee chain aims to at least double in size over ten years. Franchising is the main route to growth for its network of 257 outlets.
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A survey of 50 brands in Argentina puts the median initial investment at US$52,800 and highlights differences from other industry figures.
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The ANC has sanctioned CUCICBA and ordered it to apply the same rules to all estate agents, including those operating under franchise arrangements.
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The Brazilian tool hire chain plans to reach 60 to 70 outlets by 2030. The investment is around US$120,000, plus premises-related costs.
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Talks with Alsea concern a network of 108 restaurants and the franchise agreements that allow the brand to operate and expand in Argentina.
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The Grupo El Desembarco brand has reached 80 outlets and sold more than 40 franchises, with openings scheduled for the first half of 2027.
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The brand is supporting its expansion with a broader menu and its ‘Armando planes reales’ campaign, focused on everyday get-togethers.
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The pizza chain is prioritising Buenos Aires city and its innermost suburbs. Initial investment starts at US$150,000, and franchisees must take an active role.
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The second Rosario event brought together 32 brands and prospective investors, with opportunities starting at US$10,000 and formats geared towards self-employment.
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The chain is looking to expand its network of self-service stores in Argentina, with premises starting at 30 m² and a stated investment of US$50,000–US$65,000.
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Partnerships and new projects are bringing franchises to Argentina’s petrol stations. Which formats are specialists considering, and how much investment might they require?
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The brand has signed the agreement and construction is under way. The outlet is expected to open in late 2026, with local investors running the operation.
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The self-service laundry chain has 16 outlets operating and another 26 preparing to open. The stated investment is US$54,000.
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La Capital highlighted Reinaldo Bacigalupo’s business journey: the Messi family holds a stake in the brand, which has outlets in Miami and at Inter Miami’s stadium.
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Alsea has strengthened the capital base of Burger King’s Argentine operator and decided to retain the business after receiving unattractive purchase offers.
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Banco Macro attended the franchise fair at La Rural with an offering designed to support franchise businesses as they launch and expand.
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Ultracaí and Open 25 are developing their franchise networks in Argentina, with two distinct concepts seeking further growth.
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The Argentinian sandwich chain is selling franchises directly and seeking hands-on owner-operators. It aims to reach 50 outlets in 2027.
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The network aims to expand from more than 200 offices and enter four Argentine provinces where it has no presence yet.
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The offer waives royalties for four months from the date the contract is signed. Here is what to check before joining.
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The British brand is offering franchises with no monthly royalties and stock supplied on consignment. It aims to reach 30 outlets within two years.
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Founded in Bariloche, the brand has 28 outlets across Argentina and Uruguay, with construction under way at five sites in Argentina.
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Mendoza Today has reported the launch of a Franchise Lab. Here is what is known and what prospective participants should check before getting involved.
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H&M has confirmed plans to enter Argentina through a franchise model. Its first store will open at Alto Palermo shopping centre in Buenos Aires in 2027.
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The share of brands reporting lower activity rose from 5% to 38.3%. A survey shows how the downturn has spread across the franchise sector.
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The British brand is selecting operators for expansion in 2027. Plans include a company-operated store at Unicenter and franchise outlets of 100–120 m².
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A Forbes Argentina article warns of squeezed margins. Here is what prospective franchise investors should check before committing capital.
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A survey brings together seven options for opening an ice cream shop in Argentina, covering investment, projected payback periods and how to be ready for the warmer months.
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The networks surveyed grew by 1.9% in the first half of 2026, but business activity fell by 1.4%. What the figures mean for prospective investors.
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