Mr. Tasty plans to open more than 40 franchise outlets in 2027

Mr. Tasty has reached 80 outlets two years after launching operations and is preparing for a new phase of expansion in Argentina. The burger chain, part of Grupo El Desembarco, has sold more than 40 franchises and plans to open those outlets during the first half of 2027, according to a report published by Fortuna on 13 October 2026.

From franchise sales to outlet openings

The key point of the announcement is that the next phase of growth is based on franchises already sold, rather than simply a search for prospective franchisees. The remaining step is to turn those agreed deals into trading outlets within the brand’s planned timetable.

If the schedule is met, the network’s presence in Argentina will grow by more than 50%. That projection should be understood as a delivery target: the 80 outlets represent the existing network, while the more than 40 franchises sold make up the pipeline of planned openings.

This distinction matters when assessing the news within Argentina’s franchise sector. A franchise sale and an outlet opening are different stages in a chain’s development. In this case, the first half of 2027 is the planned period for delivering the announced growth.

The scale also puts the group’s support capacity in the spotlight: the challenge is not just to sign more agreements, but to bring into operation a number of outlets equivalent to more than half the current network.

An investment of approximately US$50,000

The Mr. Tasty model requires an investment of approximately US$50,000 per outlet. It also sets out an estimated payback period of 10 to 12 months, according to the information published by Fortuna.

Both figures provide initial reference points for anyone assessing a franchise, but they mean different things. The first is the approximate amount needed to open an outlet; the second is an estimate of how long it will take to recoup the investment, not a guaranteed outcome for every business.

The commercial proposition centres on fast-selling products, standardised operations and a pricing policy designed to broaden the customer base. These are the elements cited as supporting the network’s growth.

For a prospective franchisee, the practical approach is to weigh the investment and estimated payback period against the specific conditions of the project under consideration. An advertised timeframe is no substitute for assessing each outlet’s revenue, costs and capital requirements.

Two brands in one operation

Another feature of the expansion model is that each new outlet opens alongside Mila & Go, another Grupo El Desembarco brand. The format brings together two offerings aimed at different dining occasions within a single operation.

The plan therefore goes beyond replicating a standalone burger restaurant. The joint opening is part of the model outlined for this phase of growth and is something prospective franchisees should consider when assessing the opportunity.

The presence of both brands helps explain the commercial format, but does not in itself demonstrate any particular level of profitability. Anyone considering joining the network should understand how the shared operation is organised and what it requires day to day.

The infrastructure behind the growth

Mr. Tasty’s development draws on Grupo El Desembarco’s shared resources. These include standardised processes, in-house production, logistics, technology and specialist teams to support new openings.

That backing is central to the model presented: expansion combines the recruitment of franchisees with shared operational tools. The next phase will focus on extending that infrastructure to the more than 40 planned openings while maintaining the announced commercial model.

Practical takeaway: before proceeding, request a breakdown of the investment, the assumptions behind the payback estimate and the responsibilities involved in operating Mr. Tasty alongside Mila & Go. The opening schedule provides an indication of expansion plans; an investment decision requires a review of each individual project.