Vendo su Auto offers franchises with a US$2,900 entry fee

Vendo su Auto is looking to expand its presence in Argentina through a vehicle brokerage franchise that does not require franchisees to buy vehicles or have business premises. Founded in 2014, the company charges an entry fee of US$2,900 and aims to add between two and four units by the end of 2026 to the four already operating.

Expansion built on brokerage

The network currently has franchises in the City of Buenos Aires, Buenos Aires Province and Neuquén. For its next openings, the company is prioritising Argentina’s main cities, targeting entrepreneurs who want to work in used vehicle sales without taking on the overheads of a traditional dealership.

The key distinction lies in the role of each unit: Vendo su Auto does not buy the vehicles it markets. Instead, it connects owners with potential buyers and charges for its brokerage service. Franchisees therefore do not need to tie up capital in vehicle stock.

Within the franchise market, this is a service-based option where sales activity can begin with a computer, a mobile phone and an internet connection. There is no requirement to rent premises or hire staff from the outset. However, that flexibility does not remove the need to source vehicles for sale and manage sales opportunities.

What the entry fee covers — and the additional costs

The US$2,900 is the entry fee, not a comprehensive operating budget. It covers the right to use the brand, initial training, operating manuals and access to management platforms. It also includes sales tools, marketing materials, launch assistance and ongoing support.

The agreement has an initial term of four years. Once operating, franchisees must budget for royalties of either 6% or 8%, depending on the option chosen, and a 2% contribution to the advertising fund. Both royalties and advertising contributions are subject to minimum payments.

Day-to-day business expenses, including travel and related costs, come on top of these commitments. While the lack of mandatory premises and vehicle stock reduces some capital requirements, the entry fee is not the only outlay prospective franchisees need to budget for.

The stated commission on vehicle sales is 6% of the sale price. The offering also includes an insurance commission equivalent to 18% of the premium during the first three months. These are separate from the payments franchisees must make to the network and should be assessed separately when preparing financial projections.

The work behind each sale

The service starts with a vehicle valuation and photography. It then covers advertising across different channels, handling enquiries and arranging viewings. Support continues throughout the transaction, including following up on the transfer of ownership.

The model therefore involves more than simply posting adverts: it requires ongoing contact with sellers and buyers throughout the process. Finding owners who want to sell and managing enquiries are part of each unit’s sales responsibilities.

The company estimates profitability of between 60% and 80%, while noting that results depend on sales volume, sales effectiveness and the cost structure. This estimate should be treated as the brand’s projection, not as a guaranteed return for every franchisee.

A large market, with lower activity in 2026

According to figures from Argentina’s automotive trade chamber, the Cámara del Comercio Automotor, cited in published information about the franchise offering, 1,887,024 used vehicle ownership transfers took place in Argentina in 2025. Between January and September 2026, there were 1,374,454 transactions, down 4.33% on the same period a year earlier.

This combines substantial transaction volumes with a year-on-year decline that warrants attention when forecasting sales. The brokerage opportunity does not replace the need to assess demand and costs for each unit.

Practical takeaway: before joining, request details of the minimum royalty and advertising payments, budget for operating expenses and calculate how many sales would be needed to cover them. Do not confuse the entry fee with the total investment.