Ultracaí and Open 25 expand their franchise networks in Argentina

Ultracaí and Open 25 are developing their franchise networks in Argentina with two different concepts: self-service frozen açaí and convenience shops, known locally as kioscos. An article published by Start Franchising on 29 September 2026 features comments from their executives and offers insight into how both brands present their expansion, although it provides no details of new openings, investment requirements or outlet targets.

Ultracaí: a Brazilian self-service concept

Ultracaí is a Brazilian brand that has entered Argentina with a self-service frozen açaí format. It brings the local franchise market a food-service concept centred on this product and a particular way of operating.

According to Fabio Vicentini, the company’s CEO and co-founder, one of the business’s main attractions is its operational simplicity. He said the model requires few staff and claimed it offers attractive profitability for franchise operators.

These claims form part of the brand’s own presentation. The available information does not include precise staffing numbers per outlet, verifiable financial results or investment payback periods. It therefore outlines Ultracaí’s sales pitch, but does not establish how much a franchisee could earn at a particular location.

Ultracaí’s arrival in Argentina also makes it an example of international expansion. What is confirmed is that a Brazilian brand has entered the market with this format; the article does not specify how many outlets currently make up its Argentine network or provide a timetable for further openings.

Open 25: entering the franchise market

The second example is Open 25. Jonatan Angione, the chain’s commercial manager, discussed its move into franchising and its expansion plans. In describing the brand’s positioning, he used a phrase that sums up how it wants potential investors to see it: ‘It’s not just a convenience shop; it’s a solid business.’

The statement focuses on the organisation behind each outlet, rather than simply the type of shop. However, the source material does not back up this corporate description with details of the scope of support, training or either party’s obligations.

The news is that Open 25 is pursuing growth through franchising. This source does not provide addresses for new outlets, available territories, investment figures or quantified growth targets. Its plans should therefore not be interpreted as a firm commitment to a specific number of openings.

For those following Argentina’s franchise market, the case offers insight into how a convenience shop chain presents its move into franchising and the message it chooses to attract prospective franchisees.

Two different models, one shared ambition for growth

Ultracaí and Open 25 are both developing networks in Argentina, but their propositions are not equivalent. The former highlights its product and operational simplicity; the latter emphasises its identity as an established business when presenting its franchises.

This distinction helps put the announcements into context. For Ultracaí, the information focuses on how the format operates. For Open 25, the emphasis is on the chain’s positioning and its move into franchising. Neither presentation, on its own, provides enough information to compare the full terms of the two franchise offers.

Start Franchising also mentions trade fairs, executive interviews and announcements of moves into franchising as ways to keep track of expanding brands. However, the material does not identify a specific forthcoming fair or give a detailed events schedule for either company.

What to confirm before proceeding

Anyone interested should next request specific information about the proposition they wish to assess. For Ultracaí, it is worth clarifying what resources the self-service format requires and how staffing levels are determined. For Open 25, prospective franchisees should ask about the franchise terms and the support provided.

In both cases, it is also useful to request an up-to-date list of outlets, available locations and full contractual details. The practical conclusion is straightforward: these announcements help identify brands pursuing growth, but before proceeding, that initial information needs to be backed up by concrete documentation on each opportunity.