Superdry seeks franchisees and targets ten openings in Argentina

Superdry has begun selecting franchisees to expand its presence in Argentina. Tango Fabric, the company developing the British brand in the country, is targeting ten openings in March 2027. According to a report published by iProfesional on 13 September, applications are being taken through the brand’s official online shop, with priority given to sites in major cities and leading shopping centres.

A timetable combining company-operated stores and franchises

The expansion programme has its first announced date: 8 October 2026, when a store is scheduled to open at Unicenter shopping centre. Tango Fabric will operate this store directly, so it should not be confused with a franchised outlet.

Another store is confirmed for December, this time under the franchise model. Those responsible have not yet disclosed its location. The next planned step is to open ten outlets in different cities across the country during March 2027.

The timetable therefore combines direct operation with expansion through third-party operators. The ten openings are a company target, not stores that have already opened. The published information also does not list the cities where these outlets would be located.

For those considering Argentina’s franchise market, this is a new clothing retail opportunity with a phased rollout planned. Distinguishing between announced openings, the confirmed franchise store and future targets helps clarify the project’s current stage.

The search for operators focuses on the B format

Superdry has three store categories, labelled A, B and C. The opportunity Tango Fabric is currently marketing focuses on the B format, designed for premises of 100–120 square metres.

These outlets are intended for major cities and leading shopping centres. To begin trading, they require an initial purchase of approximately US$180,000 in stock, equivalent to around 7,000 garments, according to figures the brand’s representatives supplied to iProfesional.

Category A stores are flagship outlets, such as the one planned for Unicenter. This format requires initial stock of between 15,000 and 20,000 garments. Category C outlets, by contrast, are smaller and intended mainly for a later phase of expansion.

The distinction between categories matters when assessing the opportunity: the announced company-operated store is not the benchmark for either floor space or stock requirements for the franchise offer currently being promoted.

What the quoted investment covers

The US$180,000 figure covers stock only. It excludes building work, furniture and fittings, IT systems and other costs associated with setting up the business. Presenting it as the total cost of opening would omit items expressly identified by the company.

In addition to the initial stock purchase, operators should allow around US$30,000 for furniture and fittings and approximately US$5,000 for technology. These three disclosed items total roughly US$215,000, but that is still not a complete budget, as building work and other set-up costs remain to be added.

Tango Fabric projects that the investment could be recouped within two years. This is the company’s estimate and should be treated as a projection, not a guaranteed outcome for every store. The available information does not include operating results for the future franchised outlets.

Terms for the first franchisees

The first five franchisees will pay no initial franchise fee. For subsequent entrants, Tango Fabric is considering a tiered fee that could vary according to the location and the characteristics of the project. At the time of publication, the final amount had not been set.

The offer includes a royalty of 2% of sales excluding taxes and a further 3% advertising contribution. It was also announced that the first operators would be eligible for priority in developing their territories, a point worth clarifying before committing to an opening.

The practical next step for anyone assessing this opportunity is to request a comprehensive budget for the B format and obtain written confirmation of the territorial terms, applicable franchise fee and timetable. Stock is the largest disclosed outlay, but it is no substitute for a full calculation of opening costs.