REMAX targets 250 offices in Argentina and Uruguay by 2030

REMAX plans to grow its network of more than 200 offices across Argentina and Uruguay to around 250 by 2030. The goal includes expanding its geographical footprint in Argentina, but comes at a time when transactions are slightly below the previous year's level and franchisees face higher costs. Sebastián Sosa, the network's president, outlined the plans in an interview published by iProfesional on 29 September 2026.

Four provinces on the expansion map

La Rioja, Formosa, Santa Cruz and Misiones are the Argentine provinces where REMAX does not yet have a presence, according to Sosa. To enter these markets, the company needs to find candidates with the funds to invest and a willingness to run an office themselves.

The target of around 250 offices covers Argentina and Uruguay combined: it is not a goal solely for the Argentine market. Across the two countries, the network has around 8,000 agents. In Argentina, it also has approximately 80,000 properties on its books, according to figures provided by its president.

The search for new operators therefore combines two requirements: the resources to launch the business and active involvement in its development. For those in the franchise sector, this illustrates a model in which geographical expansion also depends on finding people willing to build and support teams.

Growth alongside weaker activity

The expansion plan remains in place despite a slowdown in transactions. Sosa estimated that REMAX's transaction total was between 2% and 3% below the figure for the same period a year earlier. This reflects the brand's performance, rather than serving as a measure of the property market as a whole.

In his assessment, recovering prices and the return of mortgage lending boosted activity during 2024. However, that growth lost momentum in mid-2025.

Competition for each client has also intensified. Sosa noted that there are more estate agents and property businesses than a few years ago. He also said REMAX's margins remain in double digits, although they have narrowed compared with earlier periods.

Rising expenses, he warned, require franchisees to pay closer attention to business management. New office openings are therefore being planned alongside the need to control costs and maintain the performance of existing outlets.

What opening an office requires

The total investment needed to join the network is approximately US$150,000, although it can reach US$200,000 depending on the location and the condition of the premises, Sosa explained. Within that budget, the initial franchise fee for a five-year agreement is US$45,000 plus VAT.

The brand requires premises of 120 square metres and a capital reserve to cover one year. From the fourth month of trading, the franchisee must pay a monthly royalty of approximately US$800 plus VAT.

Selection goes beyond checking that candidates have sufficient funds. REMAX seeks people who want to lead the business, develop a team and take part in training and network events. According to its president, it is not targeting investors who simply provide capital and delegate management.

Sosa estimated a payback period of 18 to 24 months, depending on the area and each office's performance. This is his estimate, not a guaranteed outcome for every new opening.

Technology and collaboration to support the network

The franchisee offering includes training, technology tools and collaboration between offices. Offices also share procedures and a code of ethics.

Local technology development will continue beyond the global integration of REMAX Holdings and The Real Brokerage. According to the company, the Argentina and Uruguay operation will retain its independence and leadership. Over the next four or five years, REMAX also aims to broaden the services associated with a property transaction.

Practical takeaway: prospective franchisees should assess the investment and capital reserve requirements against conditions in their chosen location, and factor in from the outset the time commitment required to run the business personally.