Hospitality franchising: more brands, fewer outlets in 2025
The Dutch hospitality sector had more franchise brands but fewer outlets in 2025. Combined turnover rose to €5.2 billion.
Read moreFranchise news Netherlands
The latest franchise news from Netherlands: new brands, market updates, regulation and events, curated by the Quality Franchise Association.
Audax seeks financial recovery as franchise boards back its approach
Audax is seeking funding and agreements with creditors. The Bruna and ReadShop franchise boards support the management board’s recovery strategy.
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Cotti Coffee seeks franchisees for expansion in the Netherlands
Cotti Coffee is targeting 30 to 40 new outlets in the Netherlands in 2027 and is seeking independent franchisees to support its expansion.
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CijferMeester and Kubus merge to form CijferPartner
CijferPartner brings together around 100 offices and 8,500 SME clients. CijferMeester and Kubus have operated under the new name since 1 November 2026.
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eazie named best quick-service chain again, targets 50 outlets
eazie has received the highest rating for the fourth time in the YouGov chain survey. The Dutch franchise is seeking franchisees as it aims to grow to 50 outlets.
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Five years of the Dutch Franchise Act: consultation and information take centre stage
A legal review of the Dutch Franchise Act highlights the importance of information, annual consultation and carefully considered arrangements when ending a franchise relationship.
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Former Taco Bell executive chooses eazie franchise in Utrecht
Barto Hulleman is leaving his role leading Taco Bell Netherlands to run his own eazie franchise in Utrecht’s Leidsche Rijn district.
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Family Beuningen opens with an established local operator and a new concept
Arjan Verploegen and Renske van Zoelen have opened Family Beuningen. The restaurant seats 70 indoors, with an outdoor terrace planned for the spring.
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Entrepreneurs in their twenties take over five Barista Cafe branches
Five of the eight changes of ownership at Barista Cafe in 2026 involved entrepreneurs in their twenties. Progression from within existing teams is one route into ownership.
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Two-B opens second franchise outlet in Veghel
Lunch café chain Two-B opened its second franchise outlet in Veghel on 2 November. The brand aims to add five new locations a year.
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Wingstop to open second Dutch restaurant in Amsterdam
Wingstop will open on Amsterdam’s ArenA Boulevard on 9 November. Vermaat will also operate this second Dutch location.
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Franchise Ondernemersdagen 2027 adopts a regional approach
The successor to the Franchise+ Fair launches on 5 March 2027 in the Rotterdam area, focusing on regional opportunities and comparing franchise concepts.
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Two Fat Phill’s restaurants declared bankrupt as chain explores reopening
Two restaurants run by one Fat Phill’s franchisee have been declared bankrupt. The chain is discussing reopening them, but the insolvency trustee has not confirmed a takeover.
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Pour Vous Leusden becomes ICI Paris XL as franchising ends
ICI Paris XL is taking over Conny Robbemond’s shop in Leusden, the Netherlands. With Pour Vous ending its franchise operations, she will stay on as branch manager.
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Too Good To Go expands: lessons from PLUS stores’ participation
Too Good To Go is adding non-food products. Participation by more than 300 PLUS stores shows how local initiatives can spread across a retail network.
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Ondernemersplein Leeuwarden focuses on franchise opportunities in Zaailand
On 26 November, Ondernemersplein Leeuwarden will bring franchise brands, entrepreneurs and property representatives together to explore opportunities to open premises in Zaailand.
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Bagels & Beans opens in Beek, with eazie to follow in Utrecht
Sisters Wingyee and Gigi open a Bagels & Beans in Beek. Barto Hulleman, former General Manager of Taco Bell Netherlands, is launching an eazie in Utrecht.
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Domino’s duo expands from Driebergen to Nijkerk
After taking over Domino’s Driebergen, Laurian and Wilco have also acquired the Nijkerk branch. Developing staff into managers made the second move possible.
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Lederland seeks solution for orders following Sedere bankruptcy
Following the bankruptcy of former franchisee Sedere, a proposal has been put forward to fulfil seven deliveries. Lederland says its current stores are separate from the bankrupt business.
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Maarten van der Velden takes over Multicopy master franchise
Fortidia has signed a master franchise agreement with Multicopy Netherlands B.V., now owned and led by Maarten van der Velden.
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Fortune Coffee aims to expand its regional network after 30 years
Fortune Coffee is celebrating 30 years in business and works with franchisees across 28 regions in the Netherlands. The franchise aims to expand its regional network further.
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MediaMarkt opts for partner model, with Dutch launch still unconfirmed
MediaMarkt wants experienced retailers to operate its stores. A Dutch launch has yet to be confirmed, and many of the terms are still being developed.
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Chocolaterie Albert targets growth through franchising
Chocolaterie Albert aims to grow through local entrepreneurs. Its franchise model combines an in-house factory in Udenhout, the Netherlands, with scope for franchisees to shape their own shops.
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Basic-Fit plans to recruit franchisees this autumn
Basic-Fit plans to recruit independent gym operators before the end of 2026. The rebranding of 435 German Clever Fit clubs remains on hold.
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National Franchise Fair to hold two one-day editions in 2027
The Netherlands’ National Franchise Fair will hold two one-day editions in 2027: on 2 April in Eindhoven and 8 October in Amsterdam (Schiphol).
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IGM grows beyond 150 franchisees as more businesses join
IGM reached 150 franchisees in September. Further businesses joined Bad in Beeld and InstalCenter in October.
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Cafetaria De Smuller becomes Kwalitaria Helmond
After twenty years as an independent business owner, Bram Wannemakers is joining Kwalitaria. Operational support and a wider menu were key to his decision.
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Black Label Hotels plans expansion with around ten additional hotels
Black Label Hotels has around ten additional hotels in the pipeline, with openings planned through 2028 and 2029. The franchise operator is focusing its growth on Belgium and Germany.
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Teds signs Vermaat as its first franchisee for Amsterdam opening
Vermaat will become Teds’ first franchisee. The all-day brunch brand plans to open its eighteenth restaurant at Atlas Arena in December 2026.
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Vakcentrum puts franchise relationships centre stage at anniversary event
Vakcentrum celebrates its 50th anniversary in Hilversum on 5 November, with a dedicated session on collaboration between franchisors and franchisees.
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Profile consolidates three branches in Berkel en Rodenrijs
Profile is bringing three Rotterdam-area branches together in Berkel en Rodenrijs. The new site opens on 12 October with increased workshop capacity.
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Burger Business Eindhoven: hands-on training before taking the helm
Cynnandro Ignacio and Danée Selij run Burger Business Eindhoven. After several weeks of hands-on preparation, their focus is on the restaurant; a second branch remains an ambition.
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New franchise guides focus on selection and getting started
Start-franchising.com highlights choosing a franchise, preparation and selection in two new publications for prospective franchisees in the Netherlands.
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Joost Bos wins European silver for his contribution to franchising
Joost Bos of Koelewijn & Partners has received a European silver award for more than thirty years of service to the franchise community.
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InXpress targets nationwide coverage with thirteen territories available
InXpress aims to expand further in the Netherlands under Sander van Renesse. Thirteen of its forty territories remain available to franchisees.
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UniPharma takes on customers after Vriesia ceases trading
A large proportion of Vriesia’s former customers have moved to UniPharma following its closure, with continuity of supply and retail support taking centre stage.
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New owners take over Kwalitaria Duurstede
Dewy Jin and Jade Chen have taken over Kwalitaria Duurstede. The business reopened on 14 September after a small refurbishment, with maintaining quality their first priority.
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Research: franchisees use AI independently of head office
New research reveals why franchisees are using AI to create their own marketing content. Local relevance and timely approval play an important role.
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Toon van Dijk to step down as Jamin managing director on 1 January
Toon van Dijk will step down as managing director of Jamin on 1 January. The available reporting provides no information about his successor.
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IKEA to open smaller stores in the Netherlands in 2027
IKEA plans to open smaller stores in the Netherlands in mid-2027. The announced stores will cover 2,000 to 2,500 square metres each.
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Franchiseplus to launch revamped newsletter on 24 September
Franchiseplus has announced a revamped newsletter. The 24 September edition will bring the latest franchise concepts and marketplace listings together in a clearer layout.
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NZA opens its 25th Dutch store with a franchise in Enschede
NZA New Zealand Auckland has opened a franchise store in Enschede. The brand now has 25 standard stores in the Netherlands and is seeking more franchisees.
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Anne&Max wins European franchise award for sustainability
Anne&Max has been named Sustainable Champion by the European Franchise Federation. The award recognises its sustainability and product quality.
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Burger 'n Shake announces four new locations
Burger 'n Shake has announced new restaurants in Amsterdam, Utrecht, Hoofddorp and Dordrecht, with openings planned over the coming months.
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Zusje takes second place at European Franchise Awards 2026
After winning the Dutch Franchise Award, restaurant franchise Zusje has gained European recognition too, taking second place at the European Franchise Awards 2026.
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New Retail Formats in Focus for the Dutch Franchise Community
From Anne&Max to Leonidas, recent reports highlight a range of outlet formats. What can those considering the Dutch franchise market learn from them?
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