Profile consolidates three branches in Berkel en Rodenrijs

Profile franchisee Kersten is bringing three existing branches in the Rotterdam region together at a single address in Berkel en Rodenrijs. The new site at Zeppelinstraat 61C will become operational on 12 October 2026 and, according to Profile, will be the brand’s largest branch in the Benelux region. The move includes increased capacity for both cars and lorries.

Three branches at one address

The new branch will be called Profile Rotterdam (Berkel-Rodenrijs). It will house the operations of three existing sites. Rather than simply adding another address to the network, the move consolidates existing services at a larger site.

The transition is taking place in stages. According to the announcement, the Schiebroek branch has already closed. The new workshop in Berkel en Rodenrijs opens on 12 October. The current Profile 010 branch will then close on 19 October 2026, completing the consolidation of the three existing sites at the new address.

These different dates are particularly important for customers. The new branch opens before Profile 010 closes. Anyone booking maintenance or tyre services around the time of the move should therefore check which site their appointment is at.

More vehicle lifts, with room for further growth

The consolidation also brings an increase in workshop capacity. For cars, Profile cites an increase from twelve to eighteen vehicle lifts. The new premises also have room for a further expansion to twenty lifts.

There is an important distinction within these figures: according to the announcement, the branch will have sixteen car lifts available when it opens. Eighteen is therefore not the number available on the first day. The announcement does not give a separate date for the increase from sixteen to eighteen lifts.

Capacity for lorries will also increase, with the number of tyre-fitting bays rising from three to five. Profile describes this as a 66 per cent increase. The expansion therefore covers both vehicle categories served by the brand, rather than just the car workshop.

The available figures relate to lifts and tyre-fitting bays. On their own, they do not show how many additional vehicles the branch will be able to handle each day or how waiting times might change. The announcement provides no figures on either point. What the numbers do make clear is that the consolidation will provide more physical workstations.

Largest branch in the Benelux network

Profile presents the Berkel en Rodenrijs site as its largest branch in the Benelux region. According to the same announcement, the franchise network has more than 225 branches and 2,500 employees, whom the brand calls ‘Profilers’. These network figures cover Belgium, the Netherlands and Luxembourg, rather than the Netherlands alone.

The brand positions itself as an all-makes service garage for cars and lorries. Its offering includes tyre services, APK tests — the Dutch statutory vehicle roadworthiness test — and comprehensive maintenance that preserves the manufacturer’s warranty. Profile serves both private and business customers, including the vehicle leasing market.

Within this network, the Rotterdam consolidation provides a concrete example of expansion through a larger, shared branch. Growth here does not mean retaining three existing addresses and adding another site. Instead, the franchisee is concentrating operations while increasing the number of workstations. That distinction matters for those assessing the Dutch franchise market: branch numbers alone do not show how a network’s capacity is changing.

The transition requires careful planning

For franchisees and franchisors, this move highlights a practical consideration: when branches are consolidated, address changes, closures and capacity increases do not necessarily happen at the same time. In Berkel en Rodenrijs, both the phased transition and the distinction between opening capacity and the planned further expansion are clear.

The announcement does not yet offer any insight into the results of the consolidation. Claims about revenue growth, greater operational efficiency or shorter turnaround times would therefore go beyond the available facts. For now, the focus is on the new site, the transition dates and the increased workshop capacity.

Practical advice: customers with appointments around 12 and 19 October should check the address. Franchise operators planning a similar move should clearly distinguish between what will be available at opening and what will be added later.