IGM grows beyond 150 franchisees as more businesses join

IGM, the network behind Bad in Beeld, Baderie and InstalCenter, has reached and then passed the 150-franchisee mark. Inter Art, based in Emmen in the Netherlands, brought the total to 150 when it joined Bad in Beeld in September 2026. More businesses followed in October. The expansion shows how this Dutch franchise network brings independent bathroom and installation specialists together through collective purchasing, marketing support and knowledge sharing.

Inter Art brings the network to 150

The milestone was reached when Inter Art in Emmen, led by Gerhard Wegkamp, joined Bad in Beeld in September. Bad in Beeld is one of IGM’s three franchise brands. Its arrival took the combined network of Bad in Beeld, Baderie and InstalCenter to 150 franchisees.

That distinction matters: the figure refers to IGM as a whole, not just Bad in Beeld. It also counts franchisees within the network, rather than shops, showrooms or newly opened outlets.

IGM describes reaching 150 franchisees as “a positive step for the Bad in Beeld, Baderie and InstalCenter network”. Inter Art’s arrival therefore marks a shared milestone for all three brands, even though the business specifically joined Bad in Beeld. Businesses joining any of the individual brands contribute to the growth of the wider network.

New members in Amsterdam and Breda

Expansion continued in October 2026 after the milestone had been reached. Bader Design in Amsterdam and Het Badhuys in Breda also joined Bad in Beeld. Following Inter Art’s arrival in Emmen, the brand gained members in two further cities.

These three businesses illustrate Bad in Beeld’s recent growth: Inter Art joined in September, followed by Bader Design and Het Badhuys in October. The news concerns their decision to join the franchise brand. This should not be confused with the opening of new shops; the key development is that these businesses have become part of the franchise network.

InstalCenter is also expanding, with the arrival of TD-Installatietechniek. Growth is therefore not confined to Bad in Beeld. While a single new member brought the network to its September milestone, the subsequent expansion spans two of IGM’s three brands.

Retaining an independent identity with shared support

As the network expands, IGM emphasises the combination of independent business ownership and support from a larger organisation. According to IGM, participating businesses retain their own identity while gaining access to collective purchasing, marketing support and knowledge sharing across the network.

These are three specific aspects of the partnership that IGM highlights at this milestone. They show that joining is not simply about becoming part of a franchise brand, but also about accessing shared resources and exchanging knowledge with other business owners. According to IGM, these collective benefits sit alongside the ability to retain an individual business identity.

For business owners considering joining, this combination provides a clear starting point for discussion. Which elements of their existing business will remain recognisable, and where will they work with the wider network? The support outlined by IGM offers a basis for exploring those questions in practical terms, without treating independence and collaboration as opposing choices.

What this growth shows business owners

The recent additions illustrate one route into franchising in the Netherlands: owners affiliate their businesses with a franchise brand, while the network provides support. At IGM, this approach operates under three names: Bad in Beeld, Baderie and InstalCenter. Reaching 150 franchisees highlights the scale of their combined network.

The sequence of events is central to the news: first, Inter Art joined and brought the network to the milestone; then further businesses joined Bad in Beeld and InstalCenter. This is therefore not just about a round number, but also about continued growth after September.

Practical takeaway: if you are considering joining a franchise brand, use the points highlighted by IGM as an agenda for discussion: retaining your business identity, collective purchasing, marketing support and knowledge sharing. Ask how each aspect of the partnership works in day-to-day operations.