eazie named best quick-service chain again, targets 50 outlets

eazie has been named the Netherlands’ Best Quick-Service Chain for the fourth time in the YouGov Out of Home Formulemonitor survey. The Dutch franchise chain is linking this consumer recognition to its growth ambitions: expanding to 50 outlets with nationwide coverage. To achieve this, eazie is seeking new franchisees and suitable premises in several Dutch cities.

Highest rated among twenty chains

According to a report published by De Nationale Franchise Gids, a Dutch franchise directory, on 4 November, eazie ranks as ‘Best in Class’ in the Quick Service category. The YouGov survey includes more than 5,300 respondents and covers twenty chains in that category. It is therefore a consumer assessment comparing several chains.

The report says eazie scores highest among the chains compared, particularly for enjoyment, healthiness, convenience and value for money. This combination is central to the announced findings. The ratings relate not only to the meal itself, but also to factors that shape how consumers experience and assess the offering.

This fourth award gives the chain another achievement to highlight to consumers and prospective franchisees. However, the distinction between consumer ratings and business performance remains important. A high rating for the concept does not indicate the turnover or profitability of an individual outlet.

Expanding towards nationwide coverage

Alongside the survey results, eazie has outlined its expansion plans. Expansion Manager Eelco van de Glind identifies growth to 50 outlets with nationwide coverage as the goal. This is an ambition, not an announcement that the chain has already reached that number.

To support this expansion, the chain is actively looking for franchisees and suitable premises. Eindhoven, Amsterdam, Utrecht, Gouda, Amersfoort and Haarlem are specifically mentioned. The search therefore covers both people interested in operating an outlet and locations that could accommodate the concept.

For those considering the Dutch franchise market, this combination is particularly relevant. The consumer recognition provides the news angle, while franchisee recruitment offers a practical opportunity to start a conversation with the chain. The cities mentioned are target areas; the announcement should not be read as a list of confirmed openings.

Anyone interested in one of these cities can ask eazie which opportunities are currently available. The growth target sets the direction for expansion, but a prospective franchisee’s follow-up discussion should focus on the particular outlet, its location and the terms under which it could be opened.

An Asian food concept established in 2004

eazie was founded in 2004 by two Dutch brothers with Asian roots. The chain bases its concept on the idea that body and mind are connected. Its menu reflects this through Asian meals, sandwiches and poké bowls, prepared to order using fresh ingredients.

This positioning aligns with the areas in which eazie receives high ratings in the published survey. Healthiness and enjoyment relate to the customer’s experience of the food, while convenience and value for money also influence consumer assessments. The report presents this combination as one of the chain’s strengths.

For prospective franchisees, this provides a clear topic to explore: how is the brand promise delivered in day-to-day operations? Preparing food to order and using fresh ingredients are tangible elements of the concept. Questions about working processes, training and support can help candidates assess what delivering it would involve for them as operators.

Consumer ratings as a starting point

The latest recognition and stated growth ambitions make eazie a chain to watch in the Dutch franchise market. The news brings together two separate developments: positive consumer ratings and a desire to expand the outlet network further.

Both deserve separate consideration when making a business decision. The survey findings offer insight into how consumers rate the brand and its offering. Assessing a specific franchise opportunity also requires scrutiny of local market potential, the investment required and the relationship with the franchisor.

Practical advice: use the consumer ratings as a reason to start a conversation, not as a substitute for an assessment of an individual outlet. If you are interested in eazie, first ask about available locations, support and the financial assumptions for the proposed business.