Schmidt opens in Auderghem and seeks entrepreneurs in Belgium
Schmidt has opened a showroom in Auderghem and is seeking entrepreneurs in Belgium. Its business model combines bespoke interiors with training and support.
Read moreFranchise news Belgium
The latest franchise news from Belgium: new brands, market updates, regulation and events, curated by the Quality Franchise Association.
Scopa Focacceria launches franchise expansion in Belgium
Scopa Focacceria is seeking franchisees in Belgium. The Liège-based brand reports its first two franchise outlets in 2026 and aims to reach 40 outlets by 2028.
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Cotti Coffee seeks franchisees for Belgian expansion
Cotti Coffee aims to open ten to twenty new outlets in Belgium in 2027. With five company-owned stores already operating, the coffee chain is now seeking independent franchisees.
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Dreams Donuts prepares for Moroccan franchise expansion with training in Belgium
Dreams Donuts is training its Moroccan master franchisees in Belgium. The Charleroi-founded chain aims to open twenty shops in Morocco before 2030.
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Carrefour Market Soumagne revamps store with a focus on fresh food
Franchise partner Christophe Thiry has revamped Carrefour Market in Soumagne, Belgium, with a larger fresh food section and a stronger emphasis on local specialities.
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Tom&Co takes over franchised stores as owners struggle to find successors
Tom&Co has brought four franchised stores back under direct management. Succession challenges and control over investment underpin its choice of a mixed network.
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Miniso, Tom&Co and Jumbo set out Belgian growth plans
Miniso plans to enter Belgium through franchising, Tom&Co aims to add up to 70 shops, and Jumbo is in talks with franchisees from other chains.
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Prego! to open its first franchise shop in Montigny-le-Tilleul
Prego! will open its first franchise shop on 6 November. Geoffrey Piccicuto will run the chain’s 19th Belgian outlet, near Charleroi.
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Sajjad Karimi takes over Carrefour Market in Dendermonde
Franchisee Sajjad Karimi is now running Carrefour Market in Dendermonde, Belgium. A refurbishment and an opening celebration are part of his plans to bring the neighbourhood together.
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Auto5 has 22 franchise centres and is seeking new partners
Following its opening in Couillet, Auto5 has 57 automotive centres in Belgium, including 22 franchises. The brand continues to seek new franchise partners.
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Albert Heijn XL opens on former Makro site in Machelen
The Colpan family is operating the first Albert Heijn XL in Belgium’s Flemish Brabant province. The store on the former Makro site replaces the branch in Vilvoorde.
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Ixina returns to Lier with its 63rd Belgian store
Serge Vandriessche and Erwin Fierens are opening Ixina Lier together. The kitchen retailer returns after six years, bringing its Belgian network to 63 stores.
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Repar’stores launches franchise in Mouscron and Tournai
Dimitri Parent launches Repar’stores in Mouscron and Tournai, Belgium. The roller shutter repair franchise serves customers at home, with no shop premises required.
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Tomate Cerise seeks third franchise location after Ath and Tournai
Belgian salad bar Tomate Cerise is looking for its next location. Seven prospective franchisees have requested information, with local knowledge a key priority.
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Raison Home seeks franchisees for its in-home interior design service
Raison Home aims to expand its Belgian network with franchisees who design and manage interior projects in customers’ homes.
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Cash Converters seeks franchisees to support Belgian growth
Cash Converters is seeking new franchise partners in Belgium. The network has 38 outlets in the country and offers two to three months of training.
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Avenir Rénovations honours its top Belgian franchisee for the first time
At its convention in Marrakech, Avenir Rénovations presented an award for its top Belgian franchisee for the first time.
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MediaMarkt plans franchise model, Belgian launch not confirmed
MediaMarkt plans to open its first franchise stores in Germany in mid-2027. A Belgian launch has not yet been confirmed.
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Sparkx targets 250 parks with franchising as its growth driver
Sparkx aims to grow to 250 sports parks by 2045, around 200 of them franchised. No formal franchise offer is available to prospective operators yet.
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BelChicken in talks over Spanish master franchise
Belgian chain BelChicken now has more than sixty restaurants and is discussing a master franchise for Spain. Flexibility remains central to its approach.
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Carrefour Belgium grows and updates its franchise formats
Carrefour Belgium reports 2.3% like-for-like sales growth and gains market share, while continuing to update its Market and Express franchise formats.
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Foodmaker Café seeks hands-on franchisees in Belgium
Foodmaker Café is seeking entrepreneurs in Belgium who will run their own business. The concept is backed by an in-house central kitchen and a network of 22 cafés.
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EXKi seeks franchisees for urban locations in Belgium
EXKi is seeking franchisees in Belgium. The concept combines urban locations with centralised production and daily food preparation in store.
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Kingribs seeks franchisees in Belgium: a look at two outlets
Kingribs is looking for franchisees in Belgium. Silke and Ismail’s story offers an insight into running two outlets in Mechelen and Leuven.
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Franchising Belgium Day attracts around sixty exhibitors
The 2026 event in Wavre was the largest in ten years. For prospective franchisees, the detailed work of comparing opportunities begins after the show.
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Vanden Borre Kitchen targets 45 Belgian stores by 2029
Vanden Borre Kitchen has 35 stores in Belgium and plans further growth through franchising. The chain aims to reach at least 45 locations by 2029.
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Lunch Garden returns to profit and develops city-centre concept
Lunch Garden returned to profit in 2025. Alongside restaurant refurbishments, the chain is developing a city-centre concept with table service under a different name.
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Albert Heijn Bilzen becomes Peeters-Govers’ 19th store
With the opening in Bilzen, Peeters-Govers now operates 19 Albert Heijn stores. The new branch brings the Belgian network to 89 supermarkets.
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AVA rolls out AVA Moments across 53 stores and online
AVA is launching a loyalty programme in Belgium and Luxembourg. Prospective franchisees should pay particular attention to the practical arrangements.
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Makizoku opens third restaurant with young franchisees
Marvin Pierre and Angel Marchal have opened Makizoku in Jambes, Belgium. The third branch adds dining in to the brand’s takeaway concept.
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Clarinval draws up retail plan with implications for franchising
Clarinval aims to present an action plan for fair retail competition by the end of 2026, with differences in employment conditions at franchised stores a key focus.
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Jumbo opens its 49th Belgian store with the Thoen family
Eddy and Ruben Thoen have jointly opened a Jumbo franchise store in Dendermonde, bringing the Belgian network to 49 stores.
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First Belgian Emma Store opens with a franchisee
Pierre Carlier opened Belgium’s first Emma Store in July 2026. The brand is seeking more entrepreneurs for its fledgling Belgian franchise network.
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fit20 seeks entrepreneurs in Belgium with strong organisational skills
fit20 is recruiting entrepreneurs in Belgium. A case study from the Ghent area highlights the organisation behind running a franchise studio.
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Burger King opens franchise restaurant in Deurne
Burger King has opened a franchise restaurant on Ruggeveldlaan in Deurne, Belgium. The outlet is creating nearly 50 new jobs.
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Albert Heijn plans opening in former Delhaize premises in Lommel
Albert Heijn aims to open in December in the former Delhaize premises in Lommel, Belgium. Refurbishment and staff recruitment are under way.
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Gamma shifts focus as seven stores remain in Wallonia
Gamma is focusing more of its Belgian investment on Flanders. Seven stores remain in Wallonia following earlier closures, but the chain is not leaving Belgium.
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Franchising Belgium Day in Wavre on 6 October 2026
The Belgian Franchise Federation will bring franchise brands together in Wavre on 6 October. Admission is free, but registration is compulsory.
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Pieces opens in Leuven and targets twenty Belgian stores
Pieces has opened its second Belgian store in Leuven. The Bestseller brand aims to build a network of around twenty stores in Belgium over time.
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Gamma targets 75 to 80 stores in Flanders with franchisees
Gamma aims to have 75 to 80 stores in Flanders within five to ten years. Franchisees will play a central role in the network’s further development.
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Sevens seeks franchisees for mobile chicken sales
Sevens Kipspecialiteiten is offering a market van franchise with no personal capital contribution required. What does the offer mean for prospective franchisees?
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Bike Totaal: support for Belgian cycle shop owners
Belgian shop owners retain ownership when joining Bike Totaal. The network offers support with purchasing, data and shop design, among other areas.
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PULPE. seeks franchisees in eight target cities in Belgium
PULPE. is seeking franchisees in Belgium. Waregem, Bruges, Ghent and Ostend top its list, followed by four other cities.
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Geely reaches 16 Belgian sales outlets in six months
Six months after entering the Belgian market, Geely has 16 sales outlets. What does this rapid expansion tell prospective local operators?
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Foodmaker partners with Vincent Kompany
Foodmaker has announced a partnership with Vincent Kompany. The Belgian meal producer’s products are already available through retail chains in six countries.
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McDonald's franchisee seeks nearly 60 staff in Frameries
The franchisee behind a new McDonald's in Frameries, Belgium, is recruiting nearly 60 staff. The restaurant is expected to open by the end of 2026.
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Bike Totaal launches in Belgium with six franchise shops
Six independent cycle shops will switch to Bike Totaal from 1 October. The existing operators will retain ownership of their shops.
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Opening a Chocolate Shop Franchise in Belgium: Start-up Requirements Explained
A new guide to starting a business in Belgium outlines the preparations for opening a chocolate shop, from pre-contractual information to food safety.
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Belgian retail networks are growing, but not always through franchising
Spar reopens in larger premises, Geely expands its dealer network and Fritapapa heads to Brussels. Not every expansion offers franchise opportunities.
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