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Belgium/News/Carrefour Market Soumagne revamps store with a focus on fresh food
News

Carrefour Market Soumagne revamps store with a focus on fresh food

Franchise partner Christophe Thiry has revamped Carrefour Market in Soumagne, Belgium, with a larger fresh food section and a stronger emphasis on local specialities.

Published 11/8/2026

Carrefour Market Soumagne revamps store with a focus on fresh food

Carrefour Market in Soumagne, Belgium, unveiled its revamped store concept on 4 November 2026. Franchise partner Christophe Thiry has completely redesigned the branch on Avenue de la Résistance. The focus is on a larger fresh food section, a new store layout and greater prominence for local specialities. The store remains open seven days a week, from 8am to 7pm.

A new direction for an existing franchise store

The refurbishment in Soumagne, in the province of Liège, is a substantial overhaul of an existing Carrefour Market rather than an additional branch. According to Carrefour’s announcement, franchise partner Christophe Thiry has completely transformed his store. The reopening therefore centres on changes to the range and layout at an established location.

Carrefour presents the revamped Market as a fresh food specialist. This positioning is backed by specific changes: the fresh food section has been expanded and the store layout rethought. Local specialities also feature more prominently. The refurbishment is therefore not simply a visual refresh, but a shift in emphasis within the store concept.

For those following the Belgian franchise market, this is a local example of investment in an existing network. The entrepreneur behind the project is clearly identified: Christophe Thiry is the franchise partner responsible for refurbishing this branch. The news concerns the development of a single store, rather than an announced expansion of Carrefour’s Belgian network.

A larger fresh food section takes centre stage

The most prominent feature of the makeover is the larger fresh food section, giving the fresh range more space within the revamped store. Carrefour links this directly to its ambition to position the Soumagne Market as a fresh food specialist.

The refurbishment also includes a redesigned store layout. Both changes are presented as elements of the new concept: more space for fresh food and a different arrangement of the store. For shoppers, the reopening offers a chance to discover a redesigned branch at the same address.

The announcement does not specify the size of the expanded fresh food section or provide a comparison in square metres with the previous layout. The reported change is therefore primarily qualitative: fresh food has a more prominent role in the store concept. The announcement alone does not support any conclusions about sales performance or footfall.

The distinction between the redesign and its results matters. The reopening marks the introduction of the new concept; it does not, in itself, demonstrate the commercial impact of the approach.

More prominence for local specialities

Alongside the larger fresh food section, Carrefour Market Soumagne is putting local specialities in the spotlight. This local emphasis is a distinct part of the refurbishment, complementing the changes to the store space and layout. The branch thus combines the Carrefour Market concept with greater attention to local products.

The announcement does not name any specific producers or specialities. However, the local focus is an explicit part of the reopening message. It does not provide a detailed breakdown of the products customers can expect to find.

Convenience services also form part of the revamped offering. Carrefour mentions these alongside the fresh food section and local specialities, without describing them individually. The opening arrangements are clear, however: customers can shop every day of the week. The refurbishment therefore addresses both the store concept and the practical needs of shoppers.

Open seven days a week at the established address

The revamped Carrefour Market is located at Avenue de la Résistance 355, 4630 Soumagne. Opening hours are the same from Monday to Sunday: 8am to 7pm. The new concept was unveiled on 4 November 2026 at the celebratory reopening.

At the heart of this local franchise development is the combination of a larger fresh food section, a revised store layout and more visible local specialities. Christophe Thiry has renewed an existing branch, with fresh food as the main focus of its positioning.

Practical information: the refurbished store is open daily from 8am to 7pm at its existing address in Soumagne.

Sources

  • Complete make-over in Soumagne: Carrefour Market profileert zich als versspecialist
  • Tom&Co zet mes in Franse winkels, maar schakelt hoger in België - RetailDetail NL

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