Cash Converters seeks franchisees to support Belgian growth

Cash Converters is looking to expand further in Belgium and is seeking new franchisees. In a recruitment announcement published on Franchise.be on 28 October 2026, the second-hand retail chain outlines its business model and support for prospective business owners. The brand reports 38 Belgian outlets and highlights training in purchasing, valuation and shop management.

Belgian expansion builds on an established network

Cash Converters has operated in Belgium since 1997. According to the recruitment announcement, its international network comprises 647 shops across 15 countries, backed by more than forty years of experience. The brand has been developing its commercial approach since 1984.

This established presence provides the foundation for its Belgian recruitment drive. Cash Converters is seeking independent partners who want to build their own businesses within the network. The invitation is aimed at candidates with an interest in retail, an entrepreneurial mindset and a willingness to run a shop according to the franchise model.

For those considering the Belgian franchise market, this is a growth initiative by a brand already operating in the country, rather than the arrival of a new overseas concept. The specific development announced is the search for additional franchise partners. The figure of 38 outlets describes the existing Belgian network; it is not an announcement of new openings.

Purchasing and valuation are central to the model

The business model centres on buying and selling second-hand goods. The proposed training therefore goes beyond shop management. Purchasing methods, product valuation and setting selling prices are all explicitly included in the programme.

This distinction matters for anyone considering the concept. Candidates need an interest in both sides of the retail operation: buying goods and then selling them on. Cash Converters highlights the transfer of this commercial expertise as a key part of the partnership.

The brand presents the second-hand market as one that continues to reshape consumer habits. For prospective franchisees, however, the practical workings of the shop model are particularly important. What expertise must the operator develop? How are products assessed? And how does that assessment translate into purchase and selling prices? The announced training covers precisely these aspects of day-to-day operations.

Two to three months of preparation

Before opening, Cash Converters provides an initial training programme lasting two to three months. Alongside purchasing, valuation and pricing, this preparation covers the various aspects of managing a Cash Converters shop.

Candidates are also introduced to the network’s IT tools and procedures. Preparation is therefore not limited to product knowledge or sales skills: it also covers the systems and working practices used to organise the shop.

The length of the training is an important practical consideration for entrepreneurs planning their move into the business. Interested candidates should use an introductory discussion to explore how the programme is structured and how it fits with their intended opening date. This will help them assess the programme against their own availability and learning needs.

The franchise proposition thus presents the start-up phase as a supported process. Candidates build an independent business, while the network supplies the methods and tools needed to operate within the franchise model.

Support continues after opening

Cash Converters also promises support after opening. The recruitment announcement refers to ongoing assistance, both on site and away from the shop, as well as operational support for franchisees and their staff.

The franchise package also includes marketing support and joint activities across the network. Sharing good practice and experience forms part of the offer too. The partnership is therefore described as extending beyond initial training: operators should also be able to draw on the network’s expertise while running their shops.

For entrepreneurs interested in the Belgian market, the announcement provides a clear starting point for further discussions: an established second-hand retail model, a defined training period and promised support during day-to-day operations.

Practical advice: before making a commitment, discuss exactly how training, operational assistance and marketing support will be delivered. Review those arrangements alongside your investment plan and the daily responsibilities you will take on as an independent operator.