Vanden Borre Kitchen targets 45 Belgian stores by 2029

Vanden Borre Kitchen plans to expand its Belgian franchise network to at least 45 stores by 2029. The kitchen retail chain currently has 35 locations and reports that turnover has more than doubled in four years. Alongside that expansion, however, its growth outlook has become more cautious: the chain now expects turnover to rise by around 10% in 2026, compared with an earlier target of 25%.

From Drogenbos to 35 Belgian locations

Ten years after opening its first store in Drogenbos, Vanden Borre Kitchen has built a network of 35 outlets across Belgium. The concept was launched in 2016 through a partnership between FBD Group, Ixina’s parent company, and Fnac Darty, the owner of electrical retailer Vanden Borre.

Expansion is driven by independent franchisees. This makes the announced growth directly relevant to Belgium’s franchise sector: it is not simply about adding stores under the same brand, but about further developing a business model built around independent business owners.

Vanden Borre Kitchen is also a full member of the Belgian Franchise Federation. Its existing store network, ten-year track record and specific expansion targets make it an established player in the sector.

Recent developments illustrate how quickly the network has grown. In spring 2023, Vanden Borre Kitchen had 25 stores. Four locations were added in 2023 and five in 2024. There were three openings in 2025: in Aalst, Verviers and Messancy. The chain announced four new stores for 2026. That announcement is an expansion plan and should not be taken as confirmation that all four openings have already taken place.

Turnover grows, but the outlook becomes more cautious

According to figures Vanden Borre Kitchen shared with RetailDetail, turnover rose by 116.75% between 2022 and 2026, more than doubling over four years. As the company is still issuing a growth forecast for the full year 2026, these figures should be read alongside its outlook for the current year.

In 2025, the chain recorded turnover growth of 25%. It now expects growth of around 10% for 2026. That still represents an increase, but it is considerably below the ambition announced in March, when Vanden Borre Kitchen was targeting 25% growth for its tenth anniversary year.

The chain describes the kitchen market as challenging. The revised forecast puts its expansion into perspective: more outlets and higher turnover do not mean that the pace of growth will remain unchanged.

There is also a distinction between total network turnover and the performance of existing stores. The 31 stores already open in 2024 achieved like-for-like turnover growth of 21% in 2025. This shows that growth that year did not come solely from new locations. On its own, however, it says nothing about the profitability of individual franchisees.

At least ten more stores as the next step

The medium-term target is to reach at least 45 Belgian stores by 2029. Compared with the current network of 35 outlets, this represents a planned expansion of at least ten locations.

Through further openings, Vanden Borre Kitchen aims to become one of Belgium’s top three kitchen specialists. This is an ambition, not a market position it has already achieved. The chain’s growth plan therefore combines a larger network with a stronger position in the Belgian market.

The chain sells kitchens priced from €6,000 to €60,000. In March 2025, Franchising Belgium reported network turnover of €50 million for 2024. That historical figure provides a reference point for the scale of the network, but it is not a current turnover figure for 2026.

What prospective franchisees can learn from the figures

For entrepreneurs considering the franchise, three points are particularly relevant: expansion is taking place through franchising, the network has a specific target for 2029, and turnover is also growing at existing stores. At the same time, the lower growth forecast for 2026 underlines the need to assess expansion plans against prevailing market conditions.

Network figures are a starting point, not a promise of individual returns. Total turnover growth, store numbers and the ambition to reach the top three answer different questions. They should not be combined into a forecast for a single future location.

Practical advice: anyone considering joining the network should discuss local opportunities for new stores, investment requirements and expected results separately. The growth plan through to 2029 sets the direction; viability needs to be assessed on a store-by-store basis.