PULPE. seeks franchisees in eight target cities in Belgium

PULPE. is seeking entrepreneurs to expand its franchise network in Belgium. In a post on Franchise.be dated 24 September 2026, the brand names eight target cities, with Waregem, Bruges, Ghent and Ostend as its initial priorities. Tournai, Mons and Brussels follow, then Liège. The announcement gives Belgium’s franchise community an initial indication of the brand’s geographical ambitions, but does not yet confirm any specific openings.

Four Flemish cities take priority

The first group of target locations comprises Waregem, Bruges, Ghent and Ostend. This means the initial recruitment phase focuses on three cities in West Flanders and one in East Flanders. For entrepreneurs considering a franchise venture in those areas, this is the most concrete detail in the announcement: their area is explicitly on PULPE.’s wish list.

The wording matters. These are target areas for franchisee recruitment, not a list of confirmed outlets. The available research does not indicate that franchisees have already been selected, premises secured or opening dates set for these four cities. The announcement provided also gives no information on the number of locations envisaged in each city.

The order therefore primarily shows where the brand wants to generate interest first. It should not be read as a fixed opening schedule. For the franchise community, distinguishing between recruitment and actual openings is essential to tracking a franchise network’s development accurately.

Tournai, Mons, Brussels and Liège follow

After the first four cities, PULPE. names Tournai, Mons and Brussels, followed by Liège. The announced search is therefore not confined to Flanders: locations in Wallonia and the Brussels-Capital Region are also on the list.

This geographical spread is the second clear piece of news. PULPE. is not looking for just one local partner, but names several Belgian cities in a stated order. At the same time, the list alone says nothing about the size of the future network. Eight target cities do not automatically mean eight planned shops or eight available franchise agreements.

For candidates outside the first group, timing remains a key unanswered question. The available announcement gives no timescale for moving from one group to the next. Nor does it say whether discussions with entrepreneurs in the cities listed later can already take place. Anyone interested in Tournai, Mons, Brussels or Liège should therefore seek clarification directly on these practical points.

A recruitment announcement, not yet a detailed expansion plan

Franchise.be presents PULPE. as a new franchise offering on its platform. This supports the conclusion that the brand is using that channel to reach prospective franchisees. It does not, in itself, prove that PULPE. has only recently been founded or that it is not already operating elsewhere. The research provided contains no further details about a founding date or an existing network of outlets.

Financial and operational terms are also absent from the available information. There are no substantiated figures for the initial investment, no stated franchise fees and no data on turnover or returns. This announcement therefore does not provide a basis for a commercial comparison with other franchise opportunities.

That does not reduce the announcement to a speculative list of cities. The published priorities give interested entrepreneurs a clear reason to request further information. The next step, however, is not an immediate decision on a location: candidates first need to understand what the partnership involves and how their preferred area fits into it.

What prospective franchisees can clarify now

For entrepreneurs in the cities named, an initial conversation is primarily an opportunity to translate the geographical ambition into concrete terms. Ask, for example, whether a target area covers a single municipality or also includes surrounding towns, and whether territorial protection is envisaged. These are points to investigate, not confirmed features of the PULPE. franchise model.

The required personal capital, total investment, support and division of responsibilities between franchisor and franchisee also need clarification. Without this information, the appeal of a particular city remains separate from the viability of an individual venture.

Practical takeaway: PULPE. has named eight target cities in Belgium, led by Waregem, Bruges, Ghent and Ostend. Use the list as a starting point for an exploratory conversation, not as evidence of a planned opening or an already available site.