Burger King opens franchise restaurant in Deurne

Burger King has opened a new franchise restaurant on Ruggeveldlaan in Deurne, Belgium, close to the sports and recreation area around Groot Schijn. Franchisee René Korfmaker heads the outlet, which is creating nearly 50 new jobs, according to the opening announcement. The restaurant combines digital ordering kiosks, a drive-through, home delivery and an indoor play area.

New outlet on Ruggeveldlaan

Franchising Belgium reported the opening on 30 September 2026. Burger King's arrival in Deurne had already been announced that summer. In the weeks leading up to the opening, work focused on preparing the restaurant and training the new team.

The outlet is explicitly identified as a franchise restaurant. The announcement names René Korfmaker as the new franchisee of Burger King Deurne. It therefore adds a locally operated business to Belgium's franchise community, with a named entrepreneur behind the outlet.

The location near Groot Schijn is a prominent part of the opening news. However, the source provides no visitor forecasts, information on the size of the catchment area or explanation of the choice of location. The announcement therefore does not establish whether the nearby sports and recreation area was a decisive factor in that choice.

For prospective franchisees, this distinction matters: the site’s visibility is one thing, but its commercial prospects require separate supporting evidence.

Several ways to order

The new outlet has six digital ordering kiosks. There is also a drive-through with two ordering points, allowing customers to order either inside the restaurant or from their cars. Those who prefer to eat at home can use the home delivery service, according to the announcement.

The restaurant also includes an indoor play area. The menu features familiar Burger King products, including the Whopper, chicken burgers and vegetarian burgers. The opening is therefore not about a newly announced product range, but an additional local outlet offering several ways to order and visit.

For entrepreneurs exploring a similar franchise concept, this combination raises practical questions. How are kiosk, drive-through and delivery orders coordinated in day-to-day operations? What staffing levels are needed? And how are employees trained for the different tasks?

The opening announcement does not answer these questions. It does, however, specify which facilities are available in Deurne. That provides a more useful starting point for research than general assumptions about how every restaurant under the same brand operates.

Nearly 50 jobs and team training

According to Franchising Belgium, the opening is creating nearly 50 new jobs. This is the announcement's main quantitative indication of the restaurant's local impact. No breakdown is provided by role, working hours or contract type. The figure should therefore not automatically be interpreted as nearly 50 full-time positions.

The source also explicitly mentions that team training took place in the preceding weeks. Preparations were therefore not limited to getting the premises ready: employees were also prepared for the opening.

No further details are available on the duration, content or organisation of that training. Nor does the announcement explain which responsibilities the franchisee takes on personally or what support the franchise network provides. Anyone considering a franchise investment should seek direct clarification on these important points, rather than automatically treating the Deurne operation as the standard for other outlets.

What prospective franchisees can learn from this news

The Deurne outlet provides a concrete example of an opening within Belgium's franchise community: a local franchisee, a trained team and several ways to serve customers. According to the announcement, Burger King is also a member of the Belgian Franchise Federation.

However, the announcement contains no investment amount, franchise fees, turnover forecasts or profitability figures. The opening is therefore not a financial benchmark that prospective entrepreneurs can use directly to model their own project. That would require additional information about the specific location and the franchise agreement.

Practical takeaway: use this opening as a prompt for targeted questions about workforce planning, training and the coordination of different ordering channels. Ask separately about the investment required and contractual terms, as these were not disclosed in the news about Deurne.