
QFA: Protect your brand before offering franchises
The QFA sets out how businesses should establish trade mark ownership, registration and permission to use their brands before offering franchises in the Philippines.
Read moreThe latest franchise news from Philippines: new brands, market updates, regulation and events, curated by the Quality Franchise Association.

The QFA sets out how businesses should establish trade mark ownership, registration and permission to use their brands before offering franchises in the Philippines.
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New QFA guidance highlights audit scope, potential charges and the right to respond to findings from a review of franchise records.
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The QFA sets out a basis for franchise fees: clearly defined services, actual costs and each outlet’s ability to meet its operating expenses.
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The QFA highlights the importance of written criteria for special terms to ensure fair treatment of franchisees.
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The QFA explains what to check in a cooling-off clause: deadlines, notice requirements, refunds and obligations that may remain.
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QFA guidance says the offer, contract and supporting documents must be consistent before a prospective franchisee signs.
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Before opening a franchise, the QFA advises clarifying who will recruit, pay and manage its employees.
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The QFA highlights the importance of written notice, a reasonable timeframe and evidence when remedying breaches of franchise agreements.
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QFA guidance highlights the need for clear opening deadlines, separate fees and an understanding of the consequences if expansion does not go ahead.
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Eleven University of Pangasinan staff have opened Yummy Tokyo in Dagupan through Pag-IBIG BFF, creating jobs and opportunities for students to earn.
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The QFA clarifies the scope of EO 169 and the separate requirements for registering a business, a trade mark and a franchise agreement in the Philippines.
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Coffee Buddy has opened in Indiranagar, Bangalore, after entering India through a franchise agreement with Franchise India.
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From an initial investment of ₱6,000, But First, Coffee has grown to around 200 outlets in the Philippines, most of them franchised.
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Around 71% of the locations identified by JFC are outside Metro Manila. Actual store openings remain subject to assessment.
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bhc has opened its second Philippine outlet, while Denny's and Siklab+ have launched new branches on Kalayaan Avenue in Quezon City.
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NeNe Chicken and Bongousse Rice Burger share premises at NeNe Chicken’s second and third outlets in the Philippines, offering both brands’ food under one roof.
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The Venti now has four stores in the Philippines. Its Poblacion branch in Makati is open 24 hours a day.
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Around 40 exhibitors presented franchise opportunities in Iloilo, alongside seminars and networking sessions for prospective business owners.
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Sara Duterte maintains that her role was as an investor in a company, not as the owner of its franchises.
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Serendra and Uptown Bonifacio are among the areas open to KUMON franchise applicants. Both applicants and proposed premises require approval.
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PPPI plans to use pooled purchasing and links with government healthcare programmes to support pharmacies in underserved areas of the Philippines.
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Gong cha has extended its Philippine franchise agreement for 10 years, with plans to open 50 new stores over the period.
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Free entry, more than 30 exhibitors and seminars feature at the final stop of Franchise Negosyo 2026 at SM City Iloilo.
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The New Yummy Corner has outlined its franchise systems, from staff training to ongoing operational support.
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A ₱42 wage increase has been reported for Central Visayas from 14 October. Franchise businesses should check the official coverage before calculating payroll.
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Four dealer partners have joined iCaur Philippines as it prepares its sales and service network ahead of a launch before the end of 2026.
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Franchise Negosyo returned to Cagayan de Oro, bringing together brands, suppliers and seminars for prospective franchise investors.
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According to Fran News Bureau, Marks & Spencer has denied plans to leave the Philippines entirely. Details of its future store network remain unclear.
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Pambansang Botika has launched and is open for franchising in the Philippines. Here are the details prospective franchisees should clarify first.
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The LTFRB has reminded transport operators of their obligation to keep services running. A warning about possible franchise cancellation is not an actual cancellation decision.
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The PFA and Jollibee’s own guide list different investment ranges. What should prospective franchisees clarify before committing funds?
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Edison Go Tan questioned the rationale for requiring social media platforms to obtain a congressional franchise, arguing that it would not address the root causes of the problem.
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New jeepney fares are reportedly due to take effect on 28 September. Fare tables must be displayed and mandatory discounts retained.
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HB 4786 concerns congressional franchises for large social media platforms, not the expansion of franchised businesses.
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Manibela will proceed with its transport strike on 28–30 September. Franchise businesses should review staff travel arrangements and deliveries.
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Tommy Tiangco explains why he became an Oliver's coffee franchisee and why the role involves more than simply investing money.
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According to reports, a contract for Jollibee Bolton was presented to support the claim that Gencorp conducts genuine business operations.
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The Department of Information and Communications Technology supports a proposed legislative franchise requirement for social media platforms, but the presidential palace wants its effects on businesses and users assessed first.
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The PFA forecasts 8–10% growth in 2026, with strong interest in franchises requiring an investment of less than ₱1 million.
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