iCaur Philippines signs its first four dealer partners

iCaur Philippines has formally welcomed its first four dealer partners in preparation for the brand’s launch before the end of 2026. According to a CarGuide.PH report dated 25 September, the agreements are part of efforts to establish sales and service channels to support future customers in the Philippines.

Who are the first partners?

The initial group comprises Laus Group of Companies, Grandcars, MG Gateway South Corporation and DC Automotive. These companies formally joined at iCaur Philippines’ dealer partner signing ceremony.

Laus Group of Companies was represented by its managing director, Froilan Dytianquin. Grandcars chief executive Andrew Po attended on behalf of the company. Martin Paulo Arancon represented MG Gateway South Corporation, while Michael Fernandez, general manager of DC Automotive, represented that company.

It is important to distinguish between the four partner companies named in the report and four confirmed, operational dealerships. The report did not state how many facilities each partner would build or operate. Nor did it identify the cities, exact locations or opening dates of their respective facilities.

At this stage, the confirmed news is therefore the appointment of official partners. Further details about when and where customers will be able to access vehicles and services remain separate announcements to come.

Sales and service preparations go hand in hand

The new partners’ role extends beyond selling vehicles. According to CarGuide.PH, they will also serve as designated points for after-sales support. The partnerships aim to make iCaur vehicles and services more accessible to customers in the Philippines.

The report also described dealers as an important link between the brand and its customers. This involves preparing a customer-focused ownership experience, rather than allowing the relationship to end at the point of purchase.

However, the report did not set out the specific scope of these services. It provided no warranty terms, repair schedules, maintenance costs or details of parts availability. Prospective buyers should still request this information; it should not be treated as confirmed simply because the partners have signed agreements.

What is clear is that sales and service support is being put in place ahead of the formal launch. The report describes preparatory work, not an announcement that all facilities are fully operational.

Two models are planned

According to the same report, iCaur plans to offer the V23 EV and V27 REEV in the Philippines. These are the two models named as part of preparations for the brand’s official launch before the end of 2026.

Alongside Omoda and Jaecoo, iCaur belongs to the wider group of automotive brands under Chery Auto. This provides context for the new brand’s identity, but the report did not suggest that these brands share the same sales or service terms.

No exact launch date, prices for either model or customer delivery dates were specified. The reported launch window remains before the end of 2026, pending a more precise announcement.

What should the franchise community watch?

For the franchise community, this development is worth following as an example of how a brand builds relationships with local partners. However, the distinction must remain clear: the report concerns dealership agreements and does not provide enough detail to describe them as franchise offers.

The report did not disclose investment requirements, fees, territorial rights or an application process for additional partners. The signing of the first group should not be interpreted as an open invitation to all interested entrepreneurs.

Practical reminder: Before making a decision as a buyer or potential partner, request confirmed locations, operational start dates, the scope of services and written terms. Signing agreements is an important preparatory step, but it is no substitute for the details needed to make a business decision.