Davao’s The NYC outlines preparations for franchising

The New Yummy Corner (The NYC), a restaurant brand founded in Davao City in the Philippines, has outlined the systems it has developed in preparation for expansion through franchising. A Mindanao Times feature dated 20 September 2026 highlighted standardised food preparation, staff training and ongoing support for prospective partners.

From a small milk tea stall

The NYC’s story began when husband and wife Melca and Jeric moved from banking into running their own business. According to the report, both had worked at banks in Cebu City before deciding to return to Davao City.

In 2019, they launched Rainbow Cup Milk Tea, a small stall on Torres Street. This venture preceded the restaurant that would later become known as The NYC.

After a year of dealing with disruption caused by the pandemic, the couple decided to expand. They also brought in partners to strengthen management and develop ideas for the business.

Those who joined included Melca’s sibling, who had experience in marketing and event organising, and that sibling’s partner, a culinary arts graduate. Two trusted friends also provided vital capital, according to the Mindanao Times account.

Opening and growing in Davao

The New Yummy Corner officially opened on 13 March 2021. The report described its aim as offering a dining experience built on quality, creativity and community ties.

Just a year after beginning operations, the brand opened a larger second branch at SM Lanang. This was the specific expansion milestone cited in the research, following its initial opening in Davao City.

It is important to distinguish this history from the current preparations for franchising. The report provided did not specify whether the SM Lanang branch was company-owned or operated by a franchisee. Nor did it give a total number of current branches or a list of confirmed new partners.

The clear news for the franchise community is therefore that The NYC has outlined systems to support expansion—not that it has confirmed a series of new franchised openings.

Six areas of support outlined

According to the feature, the company has developed operational arrangements to prepare The NYC for franchising. These cover six key areas:

• Standardised recipes and food preparation systems.
• Comprehensive staff training programmes.
• Operations manuals and guidance on running an outlet.
• Marketing and brand-building support.
• Supply and inventory management systems.
• Ongoing business support and performance monitoring.

According to the company’s account in the report, the aim is to maintain consistent food quality, service and customer experience across every branch.

The feature also noted the owners’ commitment to supporting their partners through structured training, operational assistance and brand development. However, a description of these systems is not the same as a detailed agreement specifying exactly what support a franchisee will receive.

Prospective investors should ask how each area works in practice: who delivers the training, how quality is assessed, and what help is available when supply or operational problems arise.

What needs clarifying first

The report provided did not state the franchise fee, total investment required, ongoing fees, contract term or expected payback period. It also did not identify the territories that might be offered to prospective partners.

These should be treated as gaps requiring clarification, rather than details that can be inferred from the brand’s growth story. Interested applicants can request a written breakdown of costs, the scope of training, responsibilities for purchasing supplies and the terms of the agreement.

Practical reminder: Use The NYC’s stated systems as a starting point for your questions. Before committing capital, examine the business’s day-to-day operations and ensure that the costs, support and responsibilities of both parties are clearly set out in writing.