Maple Bear plans 40 franchised schools across Portugal and Spain
The network aims to reach 50 schools in Portugal and Spain within seven years. Its plan includes 40 franchised schools and three Portuguese acquisitions already completed.
Read moreFranchise news Portugal
The latest franchise news from Portugal: new brands, market updates, regulation and events, curated by the Quality Franchise Association.
Teu Frango opens in Setúbal with franchising ambitions
The brand opened its first Portuguese restaurant in September. Its founder plans to develop a franchise network, but is prioritising the consolidation of the Setúbal operation.
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Zome highlights team training in its support for franchisees
Zome presents Hub support, training and the sharing of best practice as pillars of its support for franchise partners in Portugal.
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Surf REC prepares to trial franchising in Portugal
The Portuguese surf-filming start-up plans to install eight more kiosks and trial franchising in Portugal before expanding into other markets.
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Planet Fitness acquires Be-Fit and plans franchising in Portugal
The acquisition of 25 clubs marks Planet Fitness’s entry into Portugal. The clubs will initially be company-operated, with franchising envisaged in the medium term.
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KW Portugal seeks franchise expansion in five cities
Porto, Setúbal, Évora, Leiria and Viseu are among the locations where KW Portugal is actively pursuing franchise expansion.
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U-Save and Green Motion bring franchisees together in Porto
An international conference in Porto brought the car rental networks together, with a focus on franchisee support and collaboration.
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Aqui a tua Remodelação aims to bring architects into renovation projects in 2027
The brand plans to provide architect support on renovation projects in 2027 and has more than 60 franchises across physical and digital formats in Portugal.
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Franchising Awards 2026 honour brands in Porto
Zome, Remax and Nata Lisboa were among the winners at the gala in Porto, which recognised achievements across the franchising community.
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McDonald’s opens in Almeirim, taking its Portuguese network to 223 restaurants
The new restaurant is run by franchisee Ana Margarida Teixeira and is expected to create 60 direct jobs. Facilities include a McDrive, outdoor seating and home delivery.
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Brazilian brands step up franchise expansion in Portugal
Total Clean, Anjos and Depil Express are seeking growth in Portugal, with operations and expansion plans at different stages.
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Mercado das Viagens opens agency in Figueira da Foz
Bárbara Gomes heads the new Mercado das Viagens agency. The brand is offering special terms for new franchisees until the end of 2026.
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Starfoods plans five to ten new outlets a year until 2030
The group is focusing primarily on franchising, adding Twist and I Love Poke to its portfolio and preparing to enter Spain and France.
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McDonald's launches Women in Franchising in Portugal
The first edition brings together Rita Rugeroni and female McDonald's franchisees to discuss women's entrepreneurship and their experiences of building a business.
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Balance Company presents four franchise models
From Viva Fit to Pilates, Balance Company offers formats with investment requirements ranging from around €60,000 to €1 million.
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Interdomicilio opens in Setúbal and expands home care services
The new franchise serves Setúbal, Barreiro and Palmela. In Almada/Seixal, a move to new premises also brings the addition of a home care service.
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Xfin reaches 41 units and announces 86% network growth
Xfin reports 41 active units and signed contracts for a further 70. In the first nine months of 2026, it brokered €560 million in lending.
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Belzuz to host webinar on franchise agreements in Portugal
Free session on 19 November will cover franchise agreements, dispute prevention and differences between Portugal and Spain.
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FinEasy recruits from Fidelidade but keeps insurance outside its remit
FinEasy recruits franchisees from Fidelidade’s insurance intermediaries but focuses on credit broking. Partners can join through two business models.
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Franchising in Portugal generates €23 billion in turnover in 2025
Figures from the Portuguese Franchising Association show that Portugal’s franchise sector employed 197,000 people and recorded a net gain of 200 outlets in 2025.
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BBQing enters Lisbon district with a restaurant in Cascais
BBQing has opened in São Domingos de Rana, bringing its network to six restaurants. The Brazilian barbecue skewer brand plans further expansion in Lisbon.
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FinEasy reaches 24 outlets and targets 40 by the end of 2026
Fidelidade’s credit brokerage network now has 42 franchisees and is preparing to introduce multi-brand branches and expand into consumer credit in 2027.
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Aqui a tua Remodelação reaches 10 stores with Miraflores opening
The Miraflores opening, announced for 1 October, brings Aqui a tua Remodelação’s network in Portugal to 10 stores in less than two years.
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Portugal’s TVDE law revised: Portuguese language skills and new IMT test required
According to GrowIN Portugal, Portugal’s revised TVDE ride-hailing law requires platform drivers to demonstrate functional Portuguese and pass a new IMT test.
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ERA Portugal: network support does not replace franchisee management
An article published on MSN highlights ERA Portugal’s model, distinguishing the resources provided by the network from the responsibilities of those running each agency.
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McDonald's charts 35 years in Portugal in ‘Mac por Portugal’ series
The ‘Mac por Portugal’ series features suppliers, a franchisee and the brand’s local adaptations, with weekly episodes on SIC and SIC Notícias.
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ExpoFranchise 2026 brings the franchising community together in Lisbon
ExpoFranchise comes to Pátio da Galé on 23 and 24 October, with free admission, international brands and a dedicated Brazil area.
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Aqui a tua Remodelação announces DECO PROteste Approved Service status
The brand has announced its DECO PROteste Approved Service status in a news item published on Best Franchising, with an emphasis on trust.
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DepilConcept launches September campaign across its franchise network
The campaign runs from 15 to 30 September and offers a free second package with the purchase of a laser hair removal or phototherapy package.
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Guia-se links Portugal and Brazil through a digital marketing operation
Walter and Bárbara lead the Guia-se units in Portugal and Salvador. The brand reports an operation serving around 40 clients, with growth targets for 2026.
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ERA launches Chave Mestra with content on franchising
ERA’s new portal brings together information on buying, selling and renting property, and includes an entrepreneurship section with content on franchising.
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Geely launches in Portugal with a network of 15 dealerships
Geely enters Portugal with three models and 15 dealerships. Salvador Caetano is responsible for national distribution.
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IBS Portugal launches franchise programme with Coimbra partnership
The Portimão-based travel agency has announced a franchise programme, a partnership in Coimbra and a target of 20 branches within 24 months.
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Urban Obras announces new branch in Vila Franca de Xira
Urban Obras has signed an agreement to open a branch in Vila Franca de Xira. Mafalda Tavares will lead the new project in Portugal’s Lisbon district.
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Casa Financeira plans 20 branches in Portugal by the end of 2026
The new brand brings together lending, insurance and estate agency services. Expansion begins in October, combining company-owned and franchised branches.
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Franchising Portugal highlights staff onboarding support after a shop opens
A post dated 25 September highlights ongoing support for staff after a shop opens, without identifying a specific brand or outlet.
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Online Franchising Fair announces 26–31 October edition
Feiradefranchising.pt is preparing six days of online meetings. Several brands are confirmed, but the announcement names no participants and provides no programme.
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100 Montaditos plans three openings in Portugal in 2026
With 40 restaurants in Portugal, 100 Montaditos is preparing to open new sites in Benfica, MAR Shopping and Marquês de Pombal by the end of 2026.
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