DepilConcept launches September campaign across its franchise network

DepilConcept has launched its ‘Return with Attitude’ campaign, fronted by Mafalda Castro and focused on the return to everyday routines. According to information published by Infofranchising on 16 September 2026, the promotion runs from 15 to 30 September and offers a free additional package with the purchase of a laser hair removal or phototherapy package.

A campaign focused on the return to everyday routines

The September promotion links the brand’s services to a time when people are reorganising their daily lives. Mafalda Castro is the face of the campaign, which focuses on two areas of DepilConcept’s offering: laser hair removal and phototherapy.

The advertised offer is a free second package when customers buy a package of either treatment. The available information does not specify the number of sessions, prices or detailed terms of use. It therefore does not allow customers to calculate the savings or establish whether all packages have the same features.

For interested customers, this distinction matters: knowing what a promotion offers is no substitute for checking its terms and conditions. Before buying, customers should confirm with the brand which services are covered, how long the packages remain valid and which rules apply to the offer.

Marketing support for franchisees

For the franchise community, the news also has implications for network management. DepilConcept lists marketing among the areas in which it provides central support to franchisees, alongside sales, human resources, management and finance.

The brand also highlights operational support and ongoing training. The campaign therefore sits within a model that combines services delivered in clinics with support provided by the network. However, the supplied documentation does not detail the materials provided to individual clinics or how the campaign is implemented locally.

No sales targets, expected customer numbers or campaign results are given either. It is therefore not possible to assess its commercial impact. What is documented is the launch of a campaign with a defined timeframe, a named public face and a specific offer.

For anyone considering joining the network, this distinction helps separate the availability of marketing support from evidence of its effectiveness. An announced campaign is relevant information, but does not, on its own, demonstrate that an individual clinic is profitable.

A Portuguese brand with an international presence

DepilConcept originated in Portugal and reports a presence in six countries: Portugal, Poland, Croatia, Czechia, Slovakia and Ireland. The published information also refers to master franchisees in six countries and a growth strategy based on customer satisfaction and franchisee support.

The brand describes itself as Portugal’s largest network of laser hair removal clinics. This should be understood as the network’s own positioning: the research supplied does not include an independent comparison of clinic numbers across different brands.

The September announcement does not signal entry into a new country or identify any new clinic openings. Its new development is the ‘Return with Attitude’ campaign. The international presence and support structure provide background on the network behind it, rather than constituting a separate expansion announcement.

Published terms for joining the network

The accompanying franchise information specifies premises of at least 70 square metres, renewable five-year contracts and investment starting at €40,000. Marketing fees, royalties and software fees also apply, although the information supplied does not state their amounts.

The advertised investment is a starting figure, not a full breakdown of set-up and operating costs. Prospective franchisees should request an itemised breakdown of the investment, recurring charges and responsibilities associated with promotional campaigns before making a decision.

In practice: customers should confirm the terms of the September offer; prospective franchisees should use this example to ask how the network’s campaigns are funded, implemented and evaluated.