Zome highlights team training in its support for franchisees

Zome has placed team training and ongoing partner support at the heart of its franchise offering, in an article published by the newspaper A Bola on 8 November 2026. The Portuguese estate agency network describes support that starts with preparations to open each Hub and continues as the operation becomes established, combining strategy, recruitment, training and technology tools.

Support from the Hub preparation stage

According to Miguel Aguiar, Zome’s Chief Expansion Officer, the relationship with franchisees goes beyond providing a brand or a business model. He describes close working relationships between the network’s central team and its partners as a feature of the support provided.

“We work side by side with our partners, from preparing and opening the Hub through to establishing the operation, supporting them in defining their strategy, recruiting and developing their teams,” he says in the article.

This description covers several stages in setting up and developing an outlet. Before opening, the focus is on preparing the business; afterwards, support extends to building the team and establishing the operation. Strategy and recruitment are explicitly identified as parts of this support, rather than simply tasks associated with launching the business.

The emphasis on these practices explains how the relationship with partners works; it is not an announcement of new openings. The focus is on how Zome seeks to support the development of its Hubs.

Zome Academy provides ongoing training

The resources identified include Zome Academy, the network’s training platform. According to the published account, it provides access to learning materials and ongoing professional development content designed to build staff skills.

Training forms part of an approach that covers both preparing estate agents for their roles and developing partners’ leadership and management skills. This distinction matters: preparing a team for sales activity and preparing those who lead it are related, but different, needs.

Alongside the platform, the network offers specialist operations managers, best-practice sharing between Hubs and technology tools to support management and sales activity. It presents these resources as complementary elements of its support, bringing together learning, operational assistance and knowledge sharing.

The article does not quantify the impact of these tools on individual outlets’ results. The information published outlines the support resources offered by the brand, but does not establish a measured link between their use and the performance of each business.

Sharing knowledge while preserving local identity

Another point highlighted is the balance between partner autonomy and membership of an organisation with a shared identity. Zome, which describes itself as a wholly Portuguese network, seeks to preserve that identity as it expands and develops new businesses.

Miguel Aguiar says the aim is to enable each franchisee to lead their business independently while drawing on an experienced support team as it grows. In his account, joining the network does not remove the role of local leadership.

Sharing best practice between Hubs is one of the specific ways in which knowledge circulates within the network. For the franchising community, this highlights a collective aspect of the model: the support described relies not only on each partner’s relationship with the central team, but also on learning between outlets.

What to assess before joining the network

For prospective franchisees, the resources presented by Zome offer specific points to explore in discussions with the brand. It is important to understand how preparations for opening are organised, what recruitment support is available and how operations managers work with each Hub.

It is also worth clarifying how Zome Academy is accessed, which content is suitable for those leading an outlet and how training supports new agents joining the team. These are questions to help assess the model, not contractual terms announced in the article.

Practical takeaway: before deciding, ask the network to explain in detail how training, recruitment and operational support work in the Hub’s day-to-day activities. Assess not just whether resources exist, but also how they are used.