
Hyatt signs its first Saudi franchise agreements for three Riyadh hotels
Three Riyadh hotels are expected to join Unscripted by Hyatt in the fourth quarter of 2026, adding 296 rooms and suites, with Amsa Hospitality appointed as operator.
Read moreThe latest franchise news from Saudi Arabia: new brands, market updates, regulation and events, curated by the Quality Franchise Association.

Three Riyadh hotels are expected to join Unscripted by Hyatt in the fourth quarter of 2026, adding 296 rooms and suites, with Amsa Hospitality appointed as operator.
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Qidr Kabsa has opened a branch in Riyadh’s Tuwaiq district, bringing its network to seven locations. The Saudi brand also offers franchise opportunities to eligible applicants.
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Franchise registrations in Saudi Arabia reached 6,484 by the end of the third quarter of 2026, with food and drink, fuel and fashion among the leading sectors.
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Dukhoon Al Watania and Ashdad Investments have mutually terminated a franchise agreement that aimed to open four branches in Cairo over three years.
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Alshaya is launching Aura Pass in Saudi Arabia for a one-off fee of SAR 199, offering benefits including 30% off at more than 25 brands. Registration opens on 28 October.
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National Franchises has announced C Store’s registration with Monsha’at’s Franchise Centre, marking a step in the Egyptian brand’s expansion plans.
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Franchise offers from four Saudi brands reveal differences in investment, fees and contract lengths, helping investors compare traditional breakfast and tea concepts before choosing an opportunity.
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7Grounds tracked investment enquiries targeting Saudi Arabia across a range of budgets, while demand for existing businesses outstripped franchise enquiries in the Gulf sample.
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The partnership covers around 3,315 square metres across six Al Othaim destinations, including Saudi Arabia’s first X Beauty store, with openings scheduled through early 2027.
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Featuring 20 brands, the Al Baha Franchise Roadshow attracted more than 250 visitors, offered specialist workshops and consultations, and resulted in three signed agreements.
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Caprinos is entering Saudi Arabia through an agreement to develop at least 30 branches in the Riyadh region over five years, with a consortium that includes an existing UK franchisee.
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A legal analysis explains franchisees’ rights following a material breach of disclosure or registration obligations, and distinguishes between termination, compensation claims and statutory fines.
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Mohammed Abdullah Al Zain has won gold at the 2026 Globee Awards for Leadership, recognising the growth of Saudi coffee brand Barn’s and its expansion at home and abroad.
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Riyadh will host the Saudi Retail Forum on 19 November, with six themes relevant to the franchise community, from brand growth to technology and skills.
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Saudi Arabia’s National Franchise Committee met Russian organisations to explore the business environment and entry requirements for Saudi brands as part of an international outreach and expansion programme.
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Saudi Arabia’s Social Development Bank offers franchise funding of up to SAR 4 million, with repayment terms of up to eight years, plus a fast-track scheme capped at SAR 500,000.
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A legal commentary highlights the requirement to test a business model before offering a franchise in Saudi Arabia, alongside a specific local operating requirement for sub-franchising.
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Healthpreneurs is leading STRONG Pilates’ expansion in Saudi Arabia and across the Middle East, with plans to open company-owned studios before offering sub-franchises.
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Recent legal guidance examines franchise registration, renewal and remedies for breach, highlighting the importance of tracking deadlines after signing.
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Onedayone Group and Francaise Food are working together to expand the availability of Asian fruit and Chinese mushrooms in Saudi Arabia, a development worth watching for franchise businesses reviewing their supply options.
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An Arab News report highlights Saudi Arabia’s prominence in regional franchising, alongside growth forecasts that should be distinguished from actual results.
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Five Saudi brands will attend Buybrand in Moscow from 29 September to 1 October, showcasing different approaches to expansion through franchising.
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CleanNew has converted its Saudi operations into a master franchise, with its local partner also becoming a distribution hub supplying the brand’s franchisees in the UAE and Kuwait.
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Issue 31 of Al Franchise links Saudi brands’ readiness for international expansion to documented operating procedures, while exploring AI and changing consumer experiences.
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Italy is taking 37 companies to two Saudi Food exhibitions in Jeddah, bringing together food products, processing and packaging technologies relevant to food-sector franchise businesses.
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McDonald's plans to provide capital support and rent relief through to 2036, but the published report specifies neither an allocation for Saudi Arabia nor any local impact.
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A guide published in September 2026 estimates franchise costs in Riyadh, highlighting the need to budget for fit-out, working capital and ongoing fees before investing.
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Saudi franchise brands numbered 744 in the second quarter of 2026, up from 93 in 2020, against a backdrop of growth in the country’s small and medium-sized businesses.
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STRONG Pilates has agreed with Healthpreneurs to develop 21 locations over ten years, with an initial launch planned in Jeddah and Riyadh before expansion through sub-franchising.
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A recent legal article highlights the requirements for franchise agreements in Saudi Arabia, from disclosure documents to clear contractual terms and registration.
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A legal analysis of a Saudi commercial court ruling highlights the risks of granting a franchise without holding trade mark rights, and the importance of checking those rights before signing.
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