Fractta targets annual growth of 20% to 30% in franchising

Colombian firm Fractta is targeting annual growth of 20% to 30% and plans to expand its portfolio with brands from Latin America and the United States. According to an article published by Fernoticias on 15 October 2026, the franchise consultancy and sales firm facilitated around US$4 million in business during the previous year. Its approach combines specialist support, digital tools and an offering that extends beyond food and beverage franchises.

Regional ambitions from Colombia

According to the published information, Fractta has been operating for 16 years and has worked with around 150 domestic and international businesses. Its managing director, Alejandro Couttin, aims to make it Latin America’s leading organisation in its field, an ambition that underpins its growth targets and efforts to attract new brands.

The company has a team of more than 20 consultants specialising in franchising, strategy, law, marketing and international expansion. This combination of expertise forms part of its offering to companies seeking to turn an existing business into a platform for expansion.

Couttin entered the sector after selling franchises for his own food and beverage brand. He says that experience has helped shape the company’s current consultancy approach.

The figure of around US$4 million refers to the volume of business the firm says it facilitated in 2025. It is presented as an indicator of commercial activity, not as revenue or profit. Similarly, annual growth of 20% to 30% is a business target, not a result already achieved.

Selling franchises takes more than paperwork

Fractta’s central argument is that structuring a franchise and finding suitable candidates requires more than preparing documents. “Businesses need much more than manuals or contracts: they need a partner capable of turning successful business models into sustainable platforms for expansion, and that is what we do,” Couttin says in the article.

The firm says its work incorporates digital marketing, customer relationship management tools — known as CRM — electronic contract signing, software for assessing candidates and artificial intelligence.

These tools form part of the commercial offering described by the company. For franchise brands, the relevant point is the attention paid both to finding prospective franchisees and assessing them, alongside contractual and strategic support.

This distinction matters when assessing a consultancy: producing manuals, generating leads and selecting a franchisee are different tasks. According to its director, Fractta seeks to bring them together within a long-term relationship with each brand.

Wellness, pets and services in focus

Couttin identifies expansion opportunities in wellness, fashion, pets, healthcare, services and entertainment. In his view, these sectors are driving a new generation of brands with regional and international potential.

He expects food and beverage franchises to lose relative market share to other concepts over the short to medium term. This is his view of how the franchise sector will evolve, rather than a documented decline in restaurant numbers or a quantified forecast for individual sectors.

This outlook supports the company’s intention to add new Latin American and US brands to its portfolio. The announcement focuses on that strategic direction and the consultancy’s growth targets, rather than specific openings or individual contracts.

Who runs the business also shapes the investment

Another trend Couttin highlights is interest in “passive investment” franchises, where the franchisor takes responsibility for running the business. The appeal, he says, is the opportunity to participate as an investor without directly managing day-to-day operations.

Anyone assessing an opportunity should distinguish this division of roles from expectations of financial returns. The fact that the brand operates the outlet should not, in itself, be interpreted as a guarantee of income. Due diligence should focus on contractual obligations, costs, financial information and the allocation of responsibilities.

Practical takeaway: before engaging a consultancy or investing in a franchise, ask for a verifiable explanation of the reported results and confirm who handles franchise sales, who selects the candidate and who will run the business.