T4 aims to end 2026 with 37 stores in Colombia

Taiwanese tea-based drinks brand T4 aims to end 2026 with 37 stores in Colombia, up from the 34 currently reported. Snova Holdings, the group operating the brand in the country, combines company-owned stores and franchises in a strategy targeting new Colombian cities and, in the longer term, potential entry into Panama and Ecuador, according to a report published by Semana on 16 October.

Expansion through two operating models

T4’s journey in Colombia began in 2016, when it opened its first store in the Parque La Colina shopping centre in Bogotá. Since then, Snova Holdings has developed a network spanning both shopping centres and street-front premises.

The group’s agreement with the Taiwanese brand allows it to operate its own stores and grant franchises to people interested in investing in Colombia. This combination will remain part of the announced expansion, with new outlets able to open under either model.

For those considering the Colombian franchise market, the key point is that growth does not depend solely on direct investment by the operator. The model also allows franchisees to participate, although the published information does not specify how many of the current 34 stores operate under each model.

T4’s offering centres on tea-based drinks. With this concept, the brand is seeking to broaden its presence in a country associated with coffee consumption — an opportunity Snova has been developing since its arrival a decade ago.

From 34 stores to a larger network

After the pandemic, Snova stepped up its expansion, strengthening its presence in Bogotá and entering Medellín and Barranquilla. The current network also includes stores in Cali and Villavicencio.

The immediate target is to grow from 34 to 37 stores by the end of 2026. That represents three additional outlets compared with the reported total, but it should be distinguished from the broader goal of opening around 30 additional stores in the near term.

These are two different time horizons. The figure of 37 relates to the year-end target, while the 30 additional openings form part of a subsequent growth phase for which Semana’s report provides no detailed timetable. They should therefore not be interpreted as confirmed openings for the remainder of 2026.

Cities on the group’s radar include Bucaramanga, Pereira and Armenia. These are markets of interest for expansion, rather than locations where new stores have already opened. Entering them would extend coverage beyond the cities where the brand currently reports a presence.

Revenue and funding for growth

Snova Holdings recorded operating revenue of COP 16 billion (Colombian pesos) in 2025 and expects to reach COP 19 billion in 2026. The latter figure is a company projection, not a confirmed year-end result.

Funding also features in its plans. According to Semana, the group has raised around COP 3 billion through a2censo and sees the platform as a potential partner in financing its next phase of expansion.

The fundraising supports plans to develop new stores, both company-owned and franchised. However, the amount raised is not a per-store investment figure and cannot be used to calculate the capital required to acquire a T4 franchise.

Prospective investors should distinguish corporate figures from the specific terms of each business opportunity. The group’s revenue, funding and growth targets indicate the scale of its operations, but do not in themselves determine the profitability of an individual store.

Panama and Ecuador on the horizon

The long-term plan is to reach 100 outlets across Colombia and other countries. Panama and Ecuador are the nearby markets Snova is considering for a possible international expansion.

This remains an expansion ambition, rather than a set of confirmed international openings. For now, the most concrete objective is to end 2026 with 37 stores in Colombia and continue developing a network that combines company-owned operations with franchises.

Practical takeaway: prospective investors should request the current franchise terms, full investment requirements and site criteria, clearly distinguishing corporate targets from firm commitments relating to their own outlet.