Shark Especialistas prepares to franchise its ultra-luxury property business

Shark Especialistas em Imóveis is preparing to expand through franchising, focusing on ultra-luxury property. With operations in Alphaville and São Paulo, the company owned by Bruno Ivanoff and Victor Vieira intends to take its model to other parts of Brazil, but is still developing the financial terms for prospective franchisees.

Expansion will target selected entrepreneurs and markets

The plans were outlined in sponsored content published by Valor on 20 October 2026. Known as Bruno Shark, estate agent and entrepreneur Bruno Ivanoff is developing the expansion alongside his business partner, Victor Vieira. The aim is to build a network specialising in what the company calls the Triple A market, a term it uses to describe its positioning in ultra-luxury property.

According to the company, growth will be selective, prioritising entrepreneurs and markets that align with the brand. The strategy continues to focus on locations where the agency already operates, including Alphaville, Tamboré and São Paulo, as well as leading luxury gated communities elsewhere in São Paulo state. At the same time, the company is assessing new markets for the future network.

The announcement therefore describes an expansion still in preparation. The intention to reach other regions is not accompanied by a list of chosen cities, an opening schedule or a target number of branches. For those in the franchise sector, the news is the development of a specialist property business model, rather than the confirmed launch of a nationwide network.

Model envisages 10 to 12 specialist estate agents

Shark's proposed operation involves a team the company considers lean, comprising 10 to 12 specialist estate agents. The model combines face-to-face service, brand positioning, content production, digital marketing and local relationship-building.

These elements show that the proposition goes beyond simply using the agency's name. The proposed model brings together a specialist team and several ways of engaging with customers, both online and through a physical presence in the areas served.

For anyone considering a future franchise, this structure helps clarify the proposed day-to-day operation: it involves estate agents, customer service, communications and relationships within the local market. These factors should be assessed together, rather than focusing solely on the value of the properties handled or the turnover reported by the brand.

Selecting entrepreneurs suited to this positioning is one of Shark's stated priorities. The desired franchisee profile is particularly relevant because the announced model combines property expertise with a strong local commercial presence.

Reported turnover requires careful interpretation

Shark reports average annual turnover of approximately R$6 million (Brazilian reais) per branch. In describing its expansion, the company also states that each operation has the potential to reach this level. The figure is a company claim presented in sponsored content and should not be interpreted as a performance guarantee for new franchisees.

There is an important distinction between the turnover reported for existing operations and the results a future franchise might achieve. The announcement uses the figure as a benchmark for its proposition, but does not yet provide the full financial terms needed to assess the investment.

It is also important not to confuse turnover with profit or the payback period. On its own, the reported revenue does not show how much would remain for the franchisee after expenses, or how long it might take to recover the capital invested. A financial assessment requires this information to be considered alongside the model's costs and obligations.

Financial terms are still being developed

According to the company's presentation, the initial investment, fees, royalties and payback period have yet to be finalised. This distinguishes the announcement of an expansion plan from a franchise offering with a complete set of financial terms that can be compared with other opportunities.

Prospective franchisees should monitor how Shark translates its specialist positioning into operating and commercial terms for each branch. The proposed staffing structure, choice of locations and charges will need to be assessed together.

In practice: anyone considering the future franchise should wait for the financial terms to be finalised and treat the R$6 million turnover figure as a benchmark stated by the company, never as a promise of profit or payback.