Franchise territories: set the rules before expanding
Learn how to define territories, distinguish exclusivity from priority rights and organise digital sales before franchising your business.
Read moreHow to franchise your business in Brazil
Step-by-step guides to franchising your business in Brazil: readiness, legal documents, fees, recruitment and local regulation.
Free guide
Get the free guide to franchising your business
Selecting franchisees: how to assess your first candidates
Develop criteria, interviews and practical exercises to select your first franchisees without basing decisions solely on their ability to invest.
Read more
Franchise royalties: how to set them before expanding
Learn how to choose a basis for calculating royalties, test their impact and document the charges before franchising your business.
Read more
Your franchise brand: what to check before expanding
Check trade mark ownership, protection at Brazil’s INPI and brand-related risks before offering franchises of your business.
Read more
Franchise manuals: how to document operations before expanding
Turn business routines into usable manuals, with clear procedures, comprehension checks and version control.
Read more
Delivering the COF: organise the process before offering franchises
Learn how to control document versions, prove delivery of Brazil’s franchise disclosure document and observe the statutory waiting period before signing agreements or collecting fees.
Read more
The pilot unit: how to test your business before franchising
Learn how to set up a pilot unit, record results and establish criteria for deciding whether your business is ready to become a franchise.
Read more
Franchise equipment: plan before you expand
Define equipment requirements, capacity and maintenance before franchising. Learn how to test your choices and explain the investment to prospective franchisees.
Read more
Is there a minimum trading period before a business can franchise in Brazil?
Brazil’s Franchise Law does not require a year of trading. Learn how to assess a business’s track record and present its experience without overstating it.
Read more
Preliminary franchise agreements: when to use them and what to include
Learn when to use a preliminary franchise agreement and how to set out conditions, deadlines and payments before making a final commitment.
Read more
Owner-operator or investor franchisee: define the commitment required
Define how involved franchisees must be in day-to-day operations and how to document that requirement before offering your first franchise.
Read more
Seasonality in franchising: prepare your business before expanding
Learn how to turn peaks and quieter periods into clear operating guidelines before franchising your business.
Read more
Franchise disputes: set the ground rules before expanding
Define negotiation channels, escalation criteria and dispute resolution procedures before offering your first franchise.
Read more
Subletting in franchising: how to structure it before expanding
Planning to lease premises and sublet them to a franchisee in Brazil? Understand the requirements around consent, rent, lease terms and disclosure before expanding.
Read more
Registering a franchise agreement with Brazil’s INPI: when to consider it
Registering a franchise agreement with Brazil’s INPI is not the same as registering a trade mark. Understand its purpose and make an informed decision before expanding.
Read more
Legal proceedings: what to disclose before offering a franchise
Learn how to identify relevant legal proceedings, assess risks and give prospective franchisees clear information before offering your first franchise in Brazil.
Read more
Initial franchise stock: plan quantities before expanding
Learn how to plan opening stock for a future franchise unit, test quantities and clearly disclose costs and payment terms in Brazil’s franchise disclosure document (COF).
Read more
Franchise insurance: define your cover before expanding
Learn how to set insurance requirements for your future franchise, estimate costs and align them with Brazil’s franchise disclosure document and agreement.
Read more
Franchise staffing: plan your workforce before expanding
Learn how to define roles, staff rotas and employment costs so that your future franchise can operate without relying on an understaffed team.
Read more
How to reduce dependence on the founder before franchising
Find out which decisions need to move beyond the founder and how to build a management approach that future franchisees can replicate.
Read more
Confidentiality in franchising: protect your know-how before expanding
Learn how to manage access to recipes, methods and strategic information before sharing your business with prospective franchisees.
Read more
The franchisor’s budget: fund expansion safely
Keep operating cash separate from your expansion budget and work out how much your business can invest before selling its first franchise.
Read more
Franchise layout: standardise your premises before expanding
Turn your business premises into a replicable model, with clear workflows, equipment specifications and adaptation rules for future franchisees.
Read more
Franchisor accounts: get organised before you franchise
Learn how to organise a prospective franchisor’s financial statements and disclose a newly established company’s limited history transparently when offering franchises in Brazil.
Read more
Technology for franchises: prepare your systems before expanding
Set out your systems, costs and update policies before franchising, so that the technology also works in outlets run by independent business owners.
Read more
Franchise sales: how to keep sales promises in check
Before offering your first franchise, make sure your advertising, presentations and sales conversations reflect what your business can actually deliver.
Read more
Franchise formats: choose your model before expanding
Shop, kiosk or mobile operation? Learn how to define your future franchise format without promising an operation that has yet to be tested.
Read more
Setting up a franchise: plan your first opening
Define the stages, responsibilities and opening criteria before offering franchises. A realistic timetable reduces delays and last-minute fixes at your first opening.
Read more
Franchisee autonomy: set boundaries before expanding
Define what franchisees can decide independently, what requires approval and how to maintain standards without taking over the management of their businesses.
Read more
How to structure your franchisor business before expanding
Decide which company will act as franchisor, allocate responsibilities and separate expansion finances before offering your first franchise.
Read more
Operating licences: prepare your business for franchising
Before franchising in Brazil, map out licensing requirements, responsibilities and timescales. Avoid promising opening dates without checking local requirements.
Read more
Brazil’s LGPD: prepare your data before expanding through franchising
Set access permissions, responsibilities and data protection rules before connecting your business to its first franchised outlets in Brazil.
Read more
Franchise audits: put quality control in place
Define criteria, evidence requirements and corrective actions to assess future outlets fairly before offering your first franchise.
Read more
Marketing funds: establish governance before franchising
Set rules for how your marketing fund will be used, approved and reported on before offering your business’s first franchises.
Read more
Before franchising: how to assess replicable profit
Learn how to adjust your business’s financial results to assess whether a future franchise unit could be profitable without relying on the founder’s advantages.
Read more
Initial training: how to prepare your business for franchising
Turn your business knowledge into initial training with practical exercises, assessments and clear rules before opening your first franchises.
Read more
Business premises: how to approve sites for your future franchise
Set criteria for assessing premises, checking licences and approving sites before expanding your business through franchising.
Read more
Working capital: how to calculate it before franchising your business
Learn how to estimate the cash a future franchise unit will need, taking account of payment terms, seasonality and the start-up phase.
Read more
Franchise agreements: how to plan for renewal and exit
Set out renewal, transfer and termination rules before franchising your business, with due regard to Brazil’s Franchise Law.
Read more
Franchise suppliers: how to prepare your supply chain
Put suppliers, purchasing criteria and backup supply arrangements in place before franchising your business, with due regard to Brazil’s Franchise Law.
Read more
Franchisee support: how to prepare your business for expansion
Define deliverables, staffing and service limits before franchising, with sustainable support aligned with Brazil’s Franchise Law.
Read more
Franchise territories: setting the rules before expanding
Define territorial boundaries, digital sales rules and expansion conditions before offering your first franchise in Brazil.
Read more
How to select your first franchisees
Set criteria, assess candidates and organise the selection of your first franchisees while respecting the requirements of Brazilian law.
Read more
Franchise fees: how to set charges before expanding
Learn how to calculate initial fees, royalties and advertising contributions without compromising network support or franchisees’ cash flow.
Read more
Trade marks at Brazil’s INPI: what to check before franchising
Check trade mark ownership, protection at Brazil’s INPI and potential risks before authorising your first franchisees to use your brand.
Read more
Operations manual: how to document your business before franchising
Turn your business know-how into clear instructions, with assigned responsibilities, version control and rules aligned with the franchise agreement.
Read more
COF: how to prepare your first franchise offer in Brazil
Learn how to organise, review and deliver Brazil’s franchise disclosure document (COF) before franchising your business, with transparency and respect for Brazilian franchise law.
Read more
Pilot unit: how to test your business before franchising
Learn how to test a unit without relying on the founder and use the results to build a franchise model with greater confidence.
Read more