Franchise fair for local brands opens at Yenikapı on 15 October

Helping businesses with one or a handful of outlets reach new cities through franchising will be on the agenda at Bayim Olur musun? – the 24th Franchising and Branded Dealership Fair. According to a report published by Hibya News Agency on 30 September 2026, the event will take place on 15–18 October 2026 at the Yenikapı Eurasia Exhibition Centre in Istanbul. The four-day gathering aims to connect brands seeking growth with entrepreneurs in Turkey’s franchise community.

Single-outlet businesses are also a focus

The fair announcement highlights the potential for businesses operating from a single location or a limited number of branches across Turkey to scale up through franchising. The organisers aim to provide a meeting place where brands seeking to expand into other cities can explain their dealership and franchise models to entrepreneurs.

The focus is therefore not just on established branch networks, but also on helping businesses with only a few outlets connect with new investors. The announcement places particular emphasis on these businesses’ ambitions to grow through franchising. However, it does not name participating brands, state how many businesses will be represented or estimate how many new outlets might result from the meetings.

The announcement should therefore be read as news of an event where local businesses can present their growth models, rather than as a specific brand’s expansion decision or confirmation of new branches. The opportunity the fair aims to offer is for brands and entrepreneurs to meet in one place; whether those discussions will lead to contracts or openings remains unknown.

For local brands, a notable feature of the announcement is its explicit focus on scaling up businesses with one or a few branches. This suggests that the fair should not be viewed solely as a showcase for large networks. However, the report does not mention a dedicated area or separate programme for smaller businesses.

What has been announced about the four-day event

The 24th edition of Bayim Olur musun? will open on 15 October and run until 18 October 2026. The announced venue is Istanbul’s Yenikapı Eurasia Exhibition Centre. Over those four days, the event is intended to bring together brands looking to expand into other cities and visitors exploring investment and business opportunities.

According to Hibya, businesses from various sectors will present their franchise and branded dealership models. Entrepreneurs are also expected to have the opportunity to learn directly about businesses’ growth plans and dealership systems. Discussions will therefore centre on the model offered by each brand and the business opportunity being considered by the prospective operator.

The source does not provide daily opening hours, attendance requirements, a detailed programme or an exhibitor list. Nor does it announce any panels, training sessions or dedicated matchmaking meetings. Anyone planning a visit should distinguish between the confirmed dates and venue and the programme details that have yet to be released.

Distinguishing growth ambitions from the operating model

The announcement emphasises expansion into new cities but gives no details of participating businesses’ franchise terms. No common framework has been announced for initial investment, contract duration, preferred territories or support services. It is therefore not possible to infer any brand’s investment requirements from the fair’s general message about growth.

When preparing for meetings, it may be useful to consider a brand’s growth ambitions separately from the operating arrangements needed to support them. A brand’s desire to enter new cities does not, in itself, answer an entrepreneur’s questions about day-to-day operations, supply, training or the division of responsibilities. These are not services confirmed as being available at the fair, but matters prospective operators can clarify as part of their own assessment.

Brands can make similar preparations. They can identify their target cities, define the type of operator they are seeking and decide how to explain their partnership model in advance. To make the most of the direct exchange of information envisaged by the announcement, identifying the questions that need answering in meetings offers more practical preparation than simply stating an ambition to grow.

A short checklist for planning a visit

Entrepreneurs preparing for this gathering of Turkey’s franchise community may wish to use the same set of questions for each business they are interested in. This can help them compare different brands’ models more systematically. Asking for information discussed in meetings to be clarified in writing is also a practical step for subsequent evaluation.

When meeting a business with one or a handful of branches, it may be particularly useful to ask separately about its current operating arrangements and its future ambitions. Distinguishing between processes already in use, planned support and matters still to be decided can make a promotional discussion easier to assess. These are suggestions for preparing a visit, not attendance requirements announced by the organisers.

Practical takeaway: Put 15–18 October 2026 in your diary, check the latest programme before visiting and take a short list of questions to brand meetings that addresses growth ambitions, current practices and investment terms separately.