Casavera signs agreements for 10 franchise offices in its first 10 days

Casavera, a Turkish-funded estate agency brand, has announced agreements for 10 franchise offices within its first 10 days. Launched publicly on 29 October 2026 and headquartered in İzmir, the brand aims to expand across Turkey, supported by planned regional offices in Istanbul and Ankara. The venture adds another İzmir-based brand to the property franchise sector.

Starting in İzmir, with office agreements as an early indicator

According to a report published by Medya Ege on 13 November 2026, Casavera was established under the leadership of Fatih Yüce. Funded entirely by Turkish capital, the company has its headquarters in Novus Tower in İzmir. The brand chose 29 October 2026 for its public launch.

The main development highlighted by Casavera during its launch period is the signing of agreements for 10 franchise offices in its first 10 days. This figure indicates the scale of the new brand’s initial commercial relationships with office owners. However, the number of agreements should not be treated as equivalent to the number of offices already trading: the announcement concerns franchise agreements.

This distinction matters for entrepreneurs assessing a new franchise brand. An agreement with an office represents a step towards building the network, while opening that office for business is a separate operational milestone. Casavera’s reported early performance should be read in that context.

İzmir serves as both the brand’s management base and the starting point for its expansion. Its ambition to grow across Turkey rests on supporting the franchise network managed from this headquarters with regional offices in other cities. The initial agreements and the plans for a wider geographical presence therefore form part of the same growth strategy.

Regional offices planned for Istanbul and Ankara

Casavera’s next announced organisational step is to establish regional offices in Istanbul and Ankara. Through these planned offices, the brand aims to strengthen its franchise network and extend its growth beyond İzmir across Turkey.

It is important to distinguish the current position from future ambitions. The İzmir headquarters is part of the brand’s existing structure; the Istanbul and Ankara offices are planned expansion steps. The announcement concerning these two cities should therefore be understood as part of the company’s growth programme, rather than as confirmation that the offices have opened.

For the franchise sector, the regional office plan is distinct from the aim of recruiting new franchise offices. It indicates that the brand envisages a regional management structure alongside its geographical expansion. When tracking Casavera’s progress, it will therefore be useful to monitor franchise agreements and the opening of regional offices as separate indicators.

For a prospective franchise investor, this regional structure raises practical questions to ask during discussions. Which management team would the franchise office work with? How would communication with headquarters be handled? Through which channels would local needs be addressed? These are matters to clarify before signing an agreement. They are due diligence questions for assessing the planned structure, not services Casavera has announced.

An ambition to grow alongside office owners

Under Fatih Yüce’s leadership, Casavera says its approach goes beyond simply creating a franchise chain. Its stated aim is to establish a business model in which property consultants and office owners develop, earn and grow together. Alongside the initial agreements, this places attention on the nature of the relationships the brand intends to build with its partners.

The company’s long-term vision is to create Turkey’s largest and strongest property franchise network. This describes the position the brand hopes to reach; it should not be read as an established fact about its current size or ranking against other brands.

The agreements signed in the first 10 days provide an early indication of progress towards that vision. To assess the longer-term ambition, however, a more balanced approach would be to track both the number of offices that begin trading and the development of the regional structure, rather than focusing solely on the initial pace of signing agreements.

Office owners interested in the goal of shared growth can also use discussions to clarify what this approach would mean for their own businesses. Examining each party’s responsibilities, working arrangements and growth expectations helps distinguish the broad brand vision from the specific franchise relationship. This grounds the assessment in the terms of the proposed partnership, rather than in an ambitious target alone.

What prospective franchisees should monitor

Three developments stand out in Casavera’s entry into Turkey’s franchise sector: the establishment of a new Turkish-funded brand based in İzmir, agreements for 10 offices in its first 10 days, and plans for regional offices in Istanbul and Ankara. Together, these indicate the brand’s initial scale and intended direction of growth.

Future assessments should track separately how the agreements translate into operating offices and how the planned regional offices progress. Another essential check for prospective franchisees is to distinguish the ambitions presented in the brand’s publicity from the contractual terms on which an investment decision would rest.

Practical takeaway: entrepreneurs considering a Casavera franchise should treat the announced agreement count as an early indicator. Before signing, they should obtain written clarification of which offices are trading, the regional management structure and each party’s obligations.