AQUI a Tua Remodelação exceeds 60 franchisees in Portugal

AQUI a Tua Remodelação has exceeded 60 franchisees in Portugal in just over 18 months of operation. Reported by Executive Digest on 11 November 2026, the milestone marks a new scale for the Portuguese network, which combines physical shops and digital units and aims to balance expansion with strengthening existing operations.

Network grows through shops and digital units

The brand specialises in full renovations of homes, kitchens, bathrooms and commercial premises. The announced growth covers a network operating in two formats: physical shops and digital units. The total of more than 60 franchisees should therefore not be presented as a count of premises open to the public.

This distinction matters to those in the franchise sector, as it puts the announced scale into perspective. The milestone refers to the number of franchisees in Portugal, while the network comprises different operating formats.

The news lies in the scale achieved in just over 18 months. This is not simply a recruitment ambition or a future target: the brand presents this milestone as one its Portuguese operation has already reached.

Those following the network’s development should also distinguish between the pace of new franchisee recruitment and the performance of individual units. Franchisee numbers indicate expansion, but do not, on their own, measure the profitability of individual businesses.

Portugal stands out in internal performance figures

According to the internal figures cited in the report, Portugal has the highest average project value across AQUI Renovation Group’s international network. This is a comparison within the group itself, rather than a ranking of all renovation companies operating in the Portuguese market.

The brand also reports two figures for September: a digital conversion rate of 7.3% and approximately €1.5 million in renovation work sold during the month. These figures help put the Portuguese operation’s reported sales activity into context, but they measure different things.

The value of renovation work sold should not be confused with franchisees’ profits or presented as revenue already received. Similarly, the digital conversion rate is a metric reported by the brand, not a guarantee of results for new franchisees.

Paulo Neto Leite, CEO and head of the brand’s development in Portugal, links these results to greater responsibility for the brand’s international development. His message places Portugal’s growth in a broader context than the recruitment of new franchisees alone.

International expansion puts the Portuguese milestone into context

AQUI Renovation Group is now entering Argentina and Uruguay, bringing its presence to 11 countries. The Portuguese operation also holds the brand’s development rights for Brazil, a responsibility separate from managing and expanding the network in Portugal.

In Argentina and Uruguay, the group plans to open 100 digital franchise units and 25 physical shops over the next five years. These are development targets for those markets, not units already open or expansion commitments for the Portuguese operation.

The group also forecasts global turnover of €7 million in 2026. This forecast differs in both geographical coverage and accounting basis from the value of renovation work sold in Portugal during September, so the two figures should not be compared directly.

This international context helps explain the Portuguese operation’s position: Portugal is part of an expanding network and, according to the internal information released, stands out for the average value of projects secured.

Next stage combines expansion and consolidation

In Portugal, the stated aim is to continue expanding the network, strengthen existing units and maintain service quality. Growth in franchisee numbers is therefore accompanied by a focus on supporting established operations.

For prospective franchisees, the mix of shops and digital units calls for a separate assessment of each format. Before making a decision, it is worth clarifying the investment required, responsibility for delivering renovation work and the support provided by the brand, rather than applying network-wide figures to an individual unit.

In practice: anyone considering joining should request figures specific to their preferred format and territory, distinguishing between network size, reported sales and expected profitability.