Xtreme Brands: new gyms and three brands at Warsaw’s Franchise Fair

Xtreme Brands has announced plans to present three brands at the Franchise Fair in Warsaw, alongside news of further Xtreme Fitness Gyms locations. The Lubin gym is scheduled to open on 22 October 2026, while the first workouts in Ostrołęka are planned for December. For those considering a franchise in Poland, these announcements offer an opportunity to examine both the development of individual locations and the differences between concepts within the same group.

Three brands, different types of business

In an announcement dated 21 October, Xtreme Brands confirmed its participation in the 24th Franchise Fair. The event will take place on 22–23 October at the Palace of Culture and Science in Warsaw. The group will be represented by Xtreme Fitness Gyms, Xtreme KiDS and STRONG Pilates.

The offering spans three distinct areas: fitness, active entertainment for children and boutique fitness studios. This is an important distinction for prospective franchise partners. Speaking to one organisation does not, in this case, mean considering just one type of outlet. Each concept should be assessed separately against the proposed location, target customers and the prospective owner’s intended level of involvement in running the business.

Representatives of the network development team are expected to attend the stand. According to the announcement, visitors will be able to learn about the terms of partnership and discuss investment opportunities across the individual brands. The company also intends to discuss opportunities for entrepreneurs to make further investments within the same organisation.

Prospective franchisees should distinguish between information about the group as a whole and the terms applicable to their chosen concept. Before making a decision, it is worth obtaining specific details on investment requirements, day-to-day operations and the partner’s responsibilities, rather than assuming that all three brands operate on identical terms.

Lubin: a gym in the new OTO Park

One concrete example of Xtreme Fitness Gyms’ expansion is the planned gym in Lubin. It is due to welcome its first customers on 22 October, alongside the opening of the new OTO Park at 3b Jana Pawła II Street. This coincides with the first day of the Warsaw fair.

According to information published by the company on 20 October, the gym will cover 640 m². Plans include seven training zones, a separate group exercise studio and a HYROX training area. These headline specifications indicate the planned scope of the facilities at this location.

For anyone assessing the franchise, the announcement provides a tangible reference point: discussions can cover not only the brand, but also a specific floor area and gym layout. However, the specifications of a single site should not be treated as a universal template for all future locations.

Similarly, an opening date says nothing about a location’s business performance. When assessing an investment, start-up costs, ongoing operating expenses and customer acquisition assumptions should be discussed separately. A description of the equipment or the gym’s address is no substitute for this information.

Ostrołęka: membership pre-sales ahead of the first workouts

The second announced location is being developed at Hanna Park on Targowa Street in Ostrołęka. In an announcement dated 16 October, Xtreme Fitness Gyms said the gym would cover 860 m². Here too, plans include seven training zones, a separate group exercise studio and a HYROX training area.

The schedule provides for membership pre-sales to begin in November, with the first workouts in December. This sets out the planned stages of the launch; it is not an announcement about an already operational gym. The distinction matters when tracking the network’s expansion: planned openings should be counted separately from locations already welcoming customers.

Comparing Lubin and Ostrołęka reveals two sites with different floor areas but similarly described core training facilities. This does not mean their equipment, costs or operating arrangements will be identical. It can, however, provide a starting point for discussing how the network adapts its gyms to the available premises.

Developing the offering beyond gyms

The group’s activity is not limited to announcements of new gyms. In an update dated 19 October, Xtreme KiDS outlined an expansion of its birthday party offering to include themed workshops for children. Activities mentioned included making pinsa, an Italian-style flatbread, with a choice of toppings, chemistry experiments and group play.

This example illustrates a different type of business from running a gym. When comparing the brands, it is therefore worth asking not only about the terms for joining, but also about how services are developed and what support is available to introduce them. Presenting three concepts at one event offers an opportunity to clarify these differences in direct discussions with the group.

Practical takeaway: when choosing an Xtreme Brands concept, base your assessment on the terms for the specific brand and premises. The announcements from Lubin, Ostrołęka and Xtreme KiDS can help you formulate questions, but they are no substitute for a tailored budget and a review of the agreement.