DDD Dobre Dla Domu sees potential in smaller Polish towns

DDD Dobre Dla Domu sees scope for expansion in Poland’s medium-sized and smaller towns. In an interview published by Franchising.pl on 16 October 2026, Jakub Plak, the chain’s sales director and authorised commercial representative, highlights the importance of shopping close to home and future demand for home fit-outs and renovations. For prospective franchisees, his comments are primarily about location and tailoring the product range, rather than an announcement of a specific number of openings.

Smaller towns in focus

“Customers in smaller towns value the convenience of shopping close to home, which supports the development of local retail parks and DDD Dobre Dla Domu showrooms,” says Jakub Plak. He identifies medium-sized and smaller towns as locations with significant potential for the chain’s further expansion.

This assessment is based not just on a town’s size, but also on shopping habits. DDD’s argument centres on being close to customers who are fitting out or renovating a property. Plak links this approach to the development of local retail parks. However, the interview provides neither a list of target towns nor a timetable for further showroom openings.

For anyone considering joining the network, this is a starting point for assessing a particular location, not a ready-made investment case. It is worth asking the chain how it assesses local demand, how much importance it places on neighbouring shops and how it selects the product range. A general statement about the potential of smaller towns is no substitute for analysing the location where a showroom would operate.

Two sources of expected demand

Plak believes that, following two years of stagnation, Poland’s construction market is slowly stabilising in 2026. This is the DDD representative’s assessment, rather than a finding from a market-wide study presented in the interview. He also points to the importance of public investment in infrastructure and energy, financed through Poland’s National Recovery Plan and EU funds.

His case for investing in a home interiors store, however, rests primarily on two types of housing-related demand. The chain expects demand over the coming years from both the new-build and existing-property markets. This means fitting out new houses and flats, as well as renovating existing properties.

This is an important distinction when discussing a potential showroom. Prospective franchisees should establish which customers the local range would target and what assumptions the chain makes about demand. DDD’s forecast does not guarantee sales at any particular outlet. Plak’s comments reflect the company’s expectations, which should then be tested against conditions in the chosen town.

First-time business owners need a different conversation

The DDD representative highlights differences between candidates starting their first business and those viewing a franchise as their next or an additional venture. In his view, first-time owners generally need more time to decide. Difficult market conditions or worrying world news may prompt them to abandon their plans.

This observation matters when approaching discussions with prospective franchisees. Someone new to business should be given an explanation not only of the franchise offer, but also of the owner’s day-to-day duties and each party’s responsibilities. An experienced entrepreneur, meanwhile, may need a detailed comparison between the chain’s model and their existing business.

In both cases, it is useful to separate an assessment of market prospects from an assessment of personal readiness to run a shop. Optimistic expectations for renovation demand do not, on their own, answer questions about the time needed for management, work organisation or business funding. These issues should be discussed separately before any commitments are made.

Examine the network’s support in detail

Plak argues that the market is more demanding than it was a few years ago, and that a franchise partnership can provide support in running a business. At DDD, he lists training, access to expertise, marketing and systems support, and trading terms. He also stresses the importance of tailoring a store’s range to its particular market and customers’ expectations.

These are stated elements of the chain’s offer that prospective franchisees should turn into specific questions. What does the training programme involve? What does marketing support cover? Who is responsible for adapting the product range, and how often is it reviewed? Candidates should ask for a description of both parties’ obligations and establish which activities are included as standard and which require additional agreement.

Practical takeaway: anyone interested in a DDD franchise should start by assessing a specific town and the scope of support set out in the franchise terms. The potential the chain sees in smaller towns is an invitation to carry out that analysis, not a substitute for a financial plan of your own.