Momoyo Offers Partnerships from IDR 250 Million: How to Open an Outlet

Momoyo offers ice cream and drinks outlet partnerships with investment starting at IDR 250 million (Indonesian rupiah) and an estimated opening process of one to two months. In a Media Indonesia report published on 15 October 2026, the company outlined its outlet preparation process and opportunities to expand into Indonesia’s second- and third-tier cities, including regencies.

Initial investment with no franchise fees or royalties

According to company information reported by Media Indonesia, Momoyo’s partnership package carries no franchise fees or royalties. Under the arrangement, partners retain all business profits after operating costs. The offer is one of the food and beverage partnership options available to prospective entrepreneurs exploring Indonesia’s franchise market.

The IDR 250 million figure is a starting investment, not a fixed amount stated to apply to every outlet. Prospective partners should therefore request a written breakdown of the investment components and funding required for their chosen location. It is important to distinguish between the package price, opening preparation costs and operating funding before signing a contract.

The absence of franchise fees and royalties should also be considered alongside the profit arrangements. Partners are entitled to profits after operating costs, not all sales revenue. An assessment of the offer should therefore go beyond the initial investment or the absence of those two fees.

For prospective partners, the practical questions are how the outlet’s cost structure is set out in the agreement and what support the company provides once the business is operating. Answers will help clarify each party’s responsibilities.

Opening an outlet is expected to take one to two months

Momoyo says its seven-stage opening process is expected to take one to two months. It begins with signing the partnership agreement, followed by a location assessment. During this assessment, the company considers population density and market potential.

Once the location is approved, prospective partners move on to design confirmation, equipment procurement and arrangements for ingredient supplies. Outlet staff then complete one week of training before the outlet proceeds to a soft opening.

This sequence shows that preparing an outlet involves more than securing premises. Design, equipment, supplies and staff training all form part of the preparations outlined by the company before operations begin.

Prospective partners should use the one- to two-month estimate as a basis for discussing the project timetable, rather than assuming it guarantees an opening date for every location. They can ask who is responsible for each stage and what conditions must be met before moving to the next.

For training in particular, it is worth clarifying what is covered, who needs to attend and what support is provided during the soft opening. This allows staff readiness to be addressed during preparation, rather than only once the outlet starts serving customers.

Second- and third-tier cities offer expansion opportunities

Alongside its focus on urban markets, Momoyo sees opportunities to expand into second- and third-tier cities, including regencies — Indonesia’s district-level administrative areas. The company says its business network reaches 38 provinces, 98 cities and 416 regencies across Indonesia.

These figures describe the company’s stated geographical reach, not its outlet count. The distinction matters: the extent of the network should not be interpreted as the number of operating outlets.

The focus on expansion beyond major cities makes location assessment a relevant part of Momoyo’s offer. Population density and market potential, the two factors cited by the company, still need to be assessed for each proposed site.

For prospective partners in regencies, the national network’s reach can be a starting point for asking whether support is available in their area. Points to confirm include ingredient supply arrangements, equipment preparation and the delivery of training in line with the proposed opening stages.

Estimated turnover must be distinguished from profit

Momoyo estimates monthly outlet turnover at IDR 180 million to IDR 600 million. These are company projections, not guaranteed revenue figures for every prospective partner. Turnover is also distinct from the profit remaining after operating costs have been deducted.

As broader context for assessing such offers, DK Consulting CEO and founder Djoko Kurniawan warned in a Bisnis.com report published on 13 October 2026 that sales projections are predictions and franchise businesses still carry a risk of losses. He advised prospective partners to visit outlets in person to compare the business analysis presented to them with actual operating conditions.

To assess Momoyo’s offer, prospective partners can request the basis for its turnover estimates and discuss how well they apply to the proposed location. Practical steps: check the investment breakdown, confirm responsibilities at every stage of opening, and test sales projections through outlet visits before agreeing to a partnership.