
Six brands take part in hotel industry meeting in Guatemala
BAC, INGUAT and URBOP brought together more than 50 industry leaders to discuss expansion, hotel conversions and new projects.
Read moreThe latest franchise news from Guatemala: new brands, market updates, regulation and events, curated by the Quality Franchise Association.

BAC, INGUAT and URBOP brought together more than 50 industry leaders to discuss expansion, hotel conversions and new projects.
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The frozen yoghurt chain adds two stores in Guatemala, while its Latin American sales rise by 23% in the first nine months of 2026.
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A November review compares the presence of McDonald’s, Pizza Hut, Wendy’s and TGI Fridays, distinguishing between restaurants and delivery formats.
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Marriott International and OxoHotel discussed hotel franchising at a BAC forum that brought together more than 300 representatives in Guatemala.
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Interjet is discussing a five-aircraft franchise costing around US$100 million with Guatemalan businesspeople, but no contracts or flights are confirmed.
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The Spanish company has agreed a deal with Disresa to enter Guatemala in 2027, with an initial focus on shopping centres.
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José Roberto Fernández was listed on the 15 October programme for a session on best practice in expansion through franchising.
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The Danish brand announces its arrival at Paseo Cayalá with Franquicias Alsicorp and plans for growth in Guatemala and Central America.
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McDonald’s donated Q13,399,162 to four organisations to support family accommodation, cardiac care, therapy and child nutrition.
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Emisoras Unidas reports the opening of a Miniso store with exclusive Marvel products. The available information does not specify its location or product range.
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Suma’s announced opening at Gran Vía Roosevelt features 3,500 m² of retail space and 169 jobs, including 111 newly created roles.
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Restalia’s Latin American expansion includes new 100 Montaditos openings in Guatemala and Panama, according to Europa Press.
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The first Pay-Volution event features among September’s business news. Here is what the franchise community can confirm and what remains unknown.
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The opening is scheduled for 19 September. The 2,141-square-metre Portales store will include the H&M Move sportswear range.
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A report published on 22 September covers the announcement of McDía Feliz 2026. The available extract does not confirm the date of the event.
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Cotton Candy International has announced plans for 60 stores across six markets over five years. Guatemala is included, but no local opening details have been provided.
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The Salvadoran brand opens at Interplaza Escuintla, bringing its network to 21 stores across Guatemala and El Salvador.
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H&M announces its third shop, Olive Garden recruits staff and McDonald’s adds new locations: three developments in Guatemala’s franchise sector.
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Guatemala was Dollarcity’s second-largest market at the end of June 2026. The chain later announced that it had reached 800 stores across five countries.
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Emisoras Unidas reported the opening of Pollo Campero’s 150th restaurant in Guatemala, a milestone that calls for a clear distinction between network scale and franchising.
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