llaollao opens two more stores in Guatemala, bringing its total to seven

llaollao has added two stores in Guatemala in 2026, bringing its total in the country to seven, according to a report published by L’Express Franchise España on 5 November. This local growth forms part of a wider Latin American expansion combining new openings, entry into additional markets and increased international investment by the frozen yoghurt chain, which originated in Murcia, Spain.

Guatemala reaches seven stores

The figures place Guatemala among the Latin American markets where llaollao has expanded its presence this year. The two openings bring the brand’s total in the country to seven stores, within a worldwide network of around 440 outlets.

For those following Guatemala’s franchise market, the news provides a clear indication of expansion: a brand with an existing local presence is increasing its number of outlets. This comes alongside growth in both regional and global sales.

The network figures highlight two different scales of operation. Guatemala has seven stores, while Spain, the company’s largest market, has 137. These figures measure retail presence, not sales per store, and should be read as such when comparing the brand’s development in each country.

Guatemala’s store total is the key figure in this local update. The financial figures accompanying the announcement relate either to the company as a whole or to Latin America, rather than specifically to the performance of its Guatemalan stores.

Latin America records growth in sales and store numbers

llaollao’s sales in Latin America rose by 23% in the first nine months of 2026, according to the published information. The region also received half of the more than €5 million the company allocated to international expansion during the year to date.

That investment supports expansion across several countries. Chile recorded four openings in 2026, taking its total to nine stores. El Salvador also added four, reaching 22 outlets. With two additions and seven stores in total, Guatemala is part of an expansion spanning several Latin American markets.

The expansion is not limited to countries where the chain already operated. llaollao entered Honduras in August and Venezuela in October. These additions extend the brand’s regional footprint, although they fall at different points in the reporting period: the move into Venezuela came after the September cut-off used for the sales figures.

Sales growth to September and changes to the brand’s geographical presence should therefore be considered separately. Both point to expansion, but they do not cover exactly the same period.

Global sales exceed €100 million

In the first nine months of 2026, llaollao generated more than €100 million in sales, up 12% on the same period a year earlier. Spain accounted for 43% of global sales and remained its largest market.

Latin America’s sales growth of 23% outpaced the global increase of 12%. The comparison highlights the region’s strong performance within the chain, without implying that every country in which it operates achieved the same results.

The company’s international operations also include around 250 stores in Asia, while its workforce totals approximately 4,000 people. Alongside its retail expansion, it has added a Latin Grammy sponsorship to raise awareness among Spanish-speaking audiences.

What the news means for prospective franchise investors

The update provides three useful reference points for anyone assessing llaollao in Guatemala: the country now has seven stores, Latin American sales are growing, and the company is investing in its international presence. Together, these provide context for the two Guatemalan openings, without turning regional results into a forecast for the local market.

For those considering franchise opportunities, it is important to distinguish the size of a network from the circumstances of each outlet. Practical takeaway: use the seven-store total as an indication of the brand’s presence, and assess any investment decision against information specific to the Guatemalan market, rather than relying solely on global figures.