Myka enters Colombia and announces a second outlet in Bogotá

Myka, the frozen Greek yoghurt brand founded in Madrid, has entered Colombia with an outlet in Bogotá’s Zona G district and announced a second at Andino shopping centre. Its franchise-led expansion also includes plans to reach Medellín and Barranquilla, with local entrepreneurs involved in the rollout.

Bogotá hosts the first openings

According to a report published by Portafolio on 2 October 2026, Myka’s first Colombian outlet has already opened in Zona G. The company’s next announced step is an outlet at Andino, intended to expand its presence in the Colombian capital.

These represent two distinct stages of its market entry: the Zona G outlet is already open, while the Andino outlet has been announced. This distinction makes it possible to assess the brand’s presence without counting a planned outlet as an operating business.

The arrival adds a concept centred on frozen Greek yoghurt to Bogotá’s food scene. Portafolio notes that queues and social media activity have helped raise Myka’s profile, as the brand has attracted considerable consumer attention during its international expansion.

For Colombia’s franchise community, the news combines an established market entry with plans for further growth in the same city. For now, Bogotá is both the location of the brand’s Colombian debut and the focus of its next announced opening.

A Madrid-born brand expanding internationally

Myka was founded in Madrid in 2023 by Mexican entrepreneurs Natalia Morales and Javier Ezquerro. From the outset, the company has pursued a franchise-led growth model, taking its concept to Europe, North America and Latin America.

According to company figures reported by Portafolio, the network has more than 50 locations across 15 countries and over 270 franchise agreements signed worldwide. Colombia thus joins an expansion that has taken the brand into multiple markets in roughly three years.

These figures describe different aspects of the business. The location count reflects its reported physical presence, while signed agreements represent contractual commitments. They should not be added together or presented as though they all represent operating outlets.

Nor should those international agreements be attributed to the Colombian market: the figure of more than 270 contracts applies to the network as a whole. In Colombia, the specific milestones announced are the Zona G outlet, the planned Andino outlet and the intention to expand into other cities.

Medellín and Barranquilla on the planned expansion route

Following Bogotá, Myka plans to enter Medellín and Barranquilla in the near future. According to Portafolio, a group of local entrepreneurs will participate in developing new outlets as part of the brand’s Colombian expansion.

These plans broaden the geographical scope of the announcement, but do not yet represent completed openings in either city. Both are part of the company’s intended expansion route, while the capital remains the setting for the first stages of its Colombian operations.

The involvement of local entrepreneurs links this market entry to Colombia’s franchise community. The announcement points to developing the brand with local business partners, in line with the international strategy Myka has built around franchising.

What to assess before investing

Anyone considering joining the network should distinguish between three elements: existing operations, announced outlets and international agreements. Each provides different information; none, on its own, establishes how a new Colombian outlet would perform.

An assessment should start with the specific terms of the offer. Prospective franchisees should ask the franchisor directly for a comprehensive investment budget, details of recurring fees, the scope of operational support and each party’s obligations. It is also advisable to clarify territory availability and the planned timetable before making any commitments.

The practical takeaway: visiting the operating outlet and assessing the proposed contract against the costs of the chosen location provides a more useful basis for a decision than social media popularity or the worldwide number of signed agreements.