BoConcept considers a branded building in Colombia

BoConcept is considering a branded property development in Colombia, one of its two strategic growth markets in Latin America alongside Mexico. The interest was outlined during a visit to the country by Marcel Schibli, Americas Director at the Danish furniture and design company, according to a report published by Portafolio on 30 September 2026.

A project under consideration, not a confirmed opening

The possibility of a branded building was the most notable announcement from Schibli’s visit. However, the initiative remains under consideration: the published information describes BoConcept’s interest in developing the project, rather than confirming construction or an opening.

That distinction matters for the franchise community in Colombia. The announcement points to a possible expansion of the brand’s presence beyond its furniture business, but the available information does not specify a location, investment, timetable or terms for delivery.

For now, the concrete news is that Colombia is among the markets the company considers a priority for regional development. The property proposal should be viewed within that strategy, rather than as a project already under contract or under construction. Nor was there any announcement that the potential building would be offered as a franchise opportunity.

Colombia and Mexico are the focus of regional growth plans

During his visit, Schibli said Colombia had established itself as one of BoConcept’s most important markets in Latin America. The company also operates in Panama, Costa Rica, Peru and other South American countries, but sees the greatest development opportunities in Colombia and Mexico.

The Colombian operation is led by Alejandro Sardi, CEO of Crusardi, BoConcept’s franchisee in Colombia and Panama. Sardi told Portafolio that the company had decided to focus much of its effort on Colombia after identifying greater growth potential there than in other regional markets.

For the franchise community, the case highlights the role of the local operator within an international strategy. Two decisions align here: BoConcept’s stated regional priority and its franchisee’s decision to concentrate its efforts. That alignment helps explain why Colombia is being considered as a location for new brand developments.

Corporate clients account for a growing share of business

The other central element of the strategy is strengthening the business-to-business sales division, known as B2B. This unit serves corporate, hotel, property and hospitality projects and has become a key source of growth for the company.

In Colombia, this business accounts for around 15% of revenue. The stated expectation is for its share to reach between 25% and 30% over the following year — meaning 2027, based on the report’s publication date.

This target is a forecast, not an achieved result. It also describes the expected share of revenue from business clients, rather than a growth rate for total sales. Keeping that distinction clear helps put the local operation’s ambitions into perspective.

Schibli provided two further benchmarks: B2B accounts for around 14% of BoConcept’s sales in Latin America and approximately 18% worldwide. These figures cover different geographical markets and demonstrate the importance of corporate clients to the brand, but do not replace the Colombia-specific data.

What the franchise community should watch

This news is not about a new shop, but about how a franchise operation is seeking to develop additional revenue streams. Growth in business client projects and the assessment of a branded building are the two developments to watch, although the report does not establish that either depends on the other.

The next step will be to see whether the property proposal becomes an announcement with a defined scope, location and timetable, and whether the corporate business meets its 2027 target.

Practical takeaway: when assessing this expansion, distinguish between current results, commercial targets and projects still under consideration. The corporate business’s share of revenue has already been reported; the branded building remains a possibility.