F45 Training launches in Colombia with plans for seven studios in Bogotá

F45 Training has begun operating in Colombia with its first studio in Bogotá and an investment of around US$800,000. The international functional training brand plans to establish seven locations in the capital before expanding to Medellín, Cali and Barranquilla, according to a report published by Portafolio on 11 September 2026. Its arrival brings a new offering to the country's franchise sector.

Bogotá will be the first stage of growth

The first studio opening marks the start of a strategy focused initially on Bogotá. Areas mentioned for further F45 locations include Chicó, Chapinero, Centro, Salitre and Usaquén. The stated goal is to reach seven locations in the capital before extending the model to other Colombian cities.

It is worth distinguishing the starting point from the planned expansion: the published information confirms that the first studio has begun operating, while the seven locations form part of the development plan. No opening schedule has been provided for completing the Bogotá network, nor have specific dates been given for subsequent openings in Medellín, Cali or Barranquilla.

This sequence clarifies the scope of the announcement without confusing growth ambitions with an established network. Bogotá is the first stage; the other three cities are part of the planned expansion that would follow.

Initial investment and funding planned for expansion

The investment of around US$800,000 is allocated to opening the first studio in Bogotá. A further investment of approximately US$1 million is planned to support expansion, according to the information reported by Portafolio.

These are two separate figures: one relates to the studio with which the brand launched operations, and the other to funding planned for its subsequent development. The available information does not specify how that additional capital would be divided between locations, equipment or other operational requirements.

For those following franchise opportunities, an important distinction applies: the announced investment in the first studio should not automatically be interpreted as the price of a franchise available to third parties. The report does not set out an initial franchise fee or an investment structure for prospective franchisees.

Nor can the cost of each future opening be calculated by dividing the planned funding by the number of proposed studios. Such an assessment would require budgets and terms specific to each location.

Exclusive franchise rights and 45-minute sessions

According to the report, the company bringing F45 to Colombia holds exclusive franchise rights for the brand in the country. This is the stated framework for local growth. The published information does not detail any invitation for independent franchisees to join the network or any terms under which third parties could operate new studios.

F45's offering is based on high-intensity group functional training. Sessions last 45 minutes and combine technology, trainer support and a community element. These features define the format through which the brand aims to build its presence in Colombia.

F45 was founded in Australia in 2013 and has approximately 2,000 franchised studios in more than 50 countries, according to figures cited by Portafolio. That international track record provides context for its market entry, but does not remove the need to understand the specific terms of its Colombian operation.

What to watch for in future announcements

The next verifiable milestone will be the opening of further locations in Bogotá. These openings will make it possible to track progress towards the planned seven studios and, subsequently, towards the other cities mentioned. For now, the announcement sets out a long-term commitment whose first studio is already operating.

For a prospective investor, the practical questions are whether the expansion will allow third-party participation, what rights the national exclusivity covers, and what the financial and operational terms of any agreement would be. These matters remain to be confirmed; they are not published features of a franchise offer.

Practical takeaway: F45's arrival consists of one confirmed opening and an announced growth plan. Before assessing any potential involvement, request official information on the model available and do not treat the investment in the first studio as a franchise price quotation.