Ice Blend has nine outlets and plans expansion into São Paulo

Ice Blend, a brand founded in Cianorte, in the Brazilian state of Paraná, has nine outlets open and six in development, according to a report published by Revista Empreende on 28 September 2026. With a presence in Paraná and Santa Catarina, the franchise network is preparing to expand into São Paulo state. The business began in a kiosk measuring just 9 m² and brings together ice cream, açaí, coffee and desserts.

From Cianorte to a franchise network

Founded in 2022 by Sérgio Júnior and Camiria, Ice Blend was set up from the outset to grow through franchising. Its beginnings as a compact operation are central to its story: according to the publication, the first kiosk measured 9 m².

That figure describes the brand’s starting point, but should not be taken as a specification for all its franchises. The available information does not detail the size of current outlets or indicate whether the original format is the only one used in the expansion.

For those in the franchise sector, the news highlights a brand that began outside Brazil’s state capitals and has since established operations in two states. The planned move into São Paulo is the next geographical step mentioned in the report, although the cities set to receive outlets have not been disclosed.

Nine outlets open and six in development

The published figures distinguish between two stages of expansion: nine outlets already open and a further six in development. This distinction matters when assessing Ice Blend’s presence, so that projects still being developed are not counted as trading outlets.

Together, the two categories total 15 outlets, either open or in development. This does not, therefore, mean 15 locations serving customers. The available information also provides no opening schedule for the six outlets being prepared.

The reported current presence covers Paraná and Santa Catarina. São Paulo, meanwhile, is identified as an expansion destination, not as a state with an open outlet confirmed by the information provided. There is also no breakdown of how many outlets are in each state or where those in development are located.

These distinctions help readers track growth accurately. The report confirms an operating base and a pipeline of new outlets, but does not allow readers to calculate the annual opening rate, compare performance across locations or establish the network’s future targets.

Ice cream, açaí and coffee under one roof

Ice Blend’s offering combines ice cream, açaí, coffee, desserts and accompaniments in a single business. Although it began as an ice cream brand, its reported range is not limited to that category.

The product variety is relevant to anyone seeking to understand the operation. When assessing a franchise of this kind, prospective investors should examine what the menu requires in terms of equipment, storage, supplies and day-to-day customer service. These are points to investigate, rather than operational features of Ice Blend established by the report.

The available figures do not indicate which products account for most sales or provide turnover per outlet. Nor is there enough information to claim that combining these categories reduces seasonality or improves profitability. What is documented is that these products are offered within the same operation.

What to check before assessing the franchise

The announced expansion offers a starting point for learning about the brand, but is no substitute for examining the investment terms. The available information does not cover the initial investment, fees, working capital, payback period or site selection criteria.

For prospective investors, the next step is to request up-to-date information from the network and clarify which formats are available. It is also worth asking whether the six outlets in development have confirmed addresses and opening dates, and checking which opportunities are actually available in São Paulo state.

In practice: keep track of the distinction between opened outlets and projects in development. Before investing, check the expansion announcement against the franchise documentation and the actual requirements of the operation you are considering.