Chiquinho Sorvetes reports 1,007 stores in Brazil in 2025

Chiquinho Sorvetes had 1,007 stores operating in Brazil in 2025, according to figures supplied by the company and published by Brazilian news outlet g1 on 23 September 2026. For the same year, the chain reported selling more than 71 million ice creams and serving around 38 million customers. These figures highlight the brand’s scale within Brazil’s franchise sector, but anyone assessing an investment opportunity should interpret them carefully.

The figures reported by the chain

The g1 article was published on Brazil’s Ice Cream Day and traced Chiquinho Sorvetes’ journey from a small shop in Frutal, in the state of Minas Gerais, to a nationwide chain. Its headline figure was the total of 1,007 stores operating in the country in 2025.

This figure represents the chain’s reported size that year. It does not mean that 1,007 stores opened during 2025. The distinction matters: the total number of outlets and the number of new openings are different measures, although both may feature in reports about expansion.

The other two figures presented were sales of more than 71 million ice creams and approximately 38 million customers served. The publication attributes all these figures to the company itself. They should therefore be read as company-supplied information published in a news report, rather than an independent assessment of financial performance.

A snapshot of 2025, published in 2026

There is also a distinction between the publication date and the period covered by the figures. The article dates from September 2026, while the store, ice cream sales and customer totals relate to 2025. The available information does not support presenting 1,007 as the current number of outlets in September 2026.

Similarly, without comparable figures for another year, it is not possible to calculate the chain’s growth rate. The total demonstrates scale, but on its own says nothing about the pace of expansion, the balance between openings and closures, or sales trends at stores already in operation.

For the franchise sector, keeping these distinctions clear helps maintain an objective analysis. A brand may attract attention because of its extensive presence, but assessing its progress requires comparisons across equivalent periods using consistently defined measures. The figures in this report provide an annual snapshot, not a historical series.

Sales volume does not equal profitability

More than 71 million ice creams sold is a measure of volume. It is not turnover in Brazilian reais, profit or a return on invested capital. Without information on prices, expenses and the sales mix, this total cannot be used to estimate the financial performance of either the chain or an individual store.

It would also be inappropriate to divide national volumes by the number of stores and present the result as the expected performance of a franchise. Such a calculation would not account for how long each store operated during the period, its characteristics or differences in customer traffic between locations.

The figure of around 38 million customers warrants similar caution. The available information does not clarify whether this counts distinct individuals or uses another method of recording customers served. There is therefore no basis for translating it into purchase frequency, customer loyalty or the size of a unique customer base.

What to check before investing

For those following food brands in the franchise sector, this news can serve as a starting point for further research, rather than a conclusion about the quality of the investment. The next step is to seek information specific to the proposed operation and distinguish national figures from local results.

Useful questions include: what is the expected total investment, what recurring expenses apply, how does the supply system work, and what assumptions underpin the sales projections? It is also worth asking for clarification on the make-up of the store network and the methods used to calculate the published figures.

In practice: use Chiquinho Sorvetes’ figures to understand the brand’s reported scale in 2025. Before deciding, examine the franchise offer documentation and speak to franchisees about costs, day-to-day operations and results, without treating national sales volume as a promise of individual performance.