YoYo! × Yatta! seeks master franchise partner for Turkey

Netherlands-based YoYo! Fresh Tea Bar × Yatta! is seeking an experienced partner to enter Turkey through a master franchise or regional development agreement. Its franchise listing on the Bayim Olur musun? platform envisages developing the two brands and their combined store concept across Turkey or within an agreed region. The announcement focuses on selecting an operator to lead local growth, rather than reporting the opening of a Turkish store.

A joint development model for two brands

YoYo! × Yatta! is presented as a business combining bubble tea with Asian-themed retail. The model offered for Turkey goes beyond operating a single store. According to the listing, the master partner could acquire development rights for both YoYo! Fresh Tea Bar and Yatta!, as well as for the store concept that brings them together.

These rights could cover the whole of Turkey or a region agreed by the parties. Rather than requiring a single nationwide operation, the announcement therefore offers two options, depending on the scope of the agreement. It does not specify which cities would take priority or where the first store would open.

Two operating routes are outlined for the master partner: opening and running stores directly, or granting sub-franchises to local operators under the terms of the agreement. Prospective partners considering the Turkish franchise market therefore need to assess not only store operations but also the responsibility of developing a local network. However, the announcement does not state that a partner has been selected or an agreement signed in Turkey.

Experience and a local team are key requirements

Proven experience in food and beverage or retail is among the main requirements for prospective partners. Candidates are also expected to have access to suitable sites in high-quality shopping centres, busy high streets and transport hubs in Turkey. The criteria therefore cover the ability to secure locations as well as funding.

Other stated requirements include sufficient capital to open several stores and the ability to build a local team to run day-to-day operations. These expectations suggest that the opportunity is aimed at a partner capable of managing a multi-store rollout, rather than an entrepreneur looking to invest in a single outlet.

However, the announcement does not set a fixed store-opening target or timetable. The brand says both will be agreed in a development plan drawn up jointly by the parties. No specific store target, opening date or pace of expansion has therefore been announced for Turkey.

A key point for candidates during discussions will be whether the proposed development timetable matches their access to locations and their team's capacity. The requirement for enough capital to open several stores also needs to be assessed separately from the budget for a single outlet.

How should the investment figures be read?

The platform's listing gives a total investment budget of €35,000 to €150,000. A licence fee of €50,000 appears on a separate line. However, it does not explain whether the fee is included in the investment range or how either figure would apply to a Turkish master franchise agreement.

This distinction is one of the main points to clarify during investment discussions. The figures cannot simply be added together to establish a definitive start-up cost, nor should the investment range be assumed to cover all nationwide development obligations. The financial terms for Turkish national or regional rights need to be considered alongside the scope of the quoted figures.

The listing states a total franchise count of 30. This is not presented as a Turkish store count and should not be read as meaning that the brand already has 30 franchised outlets in Turkey.

The same table also quotes a 75% “net profit margin”. This is a claim made in the brand's promotional material; the calculation method, reporting period and businesses on whose results it is based are not explained. It should not be treated as a verified earnings indicator or a guaranteed return for stores opening in Turkey. No fit-out cost per square metre is provided either.

The process from application to opening

The brand begins the partnership process with an introductory meeting. This is followed by a non-disclosure agreement and the sharing of an information pack. The next stage envisages the candidate visiting stores in Rotterdam and Antwerp, allowing prospective partners to see existing outlets in person before signing an agreement.

After the visits, the process involves preparing a business plan covering the initial locations, signing the franchise agreement, and then moving on to fit-out, training and opening. The announcement gives no fixed timeframe for these steps; store numbers and timing remain part of the joint development plan.

For those considering the Turkish franchise market, the tangible opportunity is the offer of development rights for two brands, with both direct operation and sub-franchising options under the same framework. The practical takeaway is clear: before making an investment decision, interested candidates should obtain written clarification of territorial rights, store-opening obligations, sub-franchising authority and what the fees cover. The promotional table should be treated as a starting point for discussions, rather than a definitive operating budget for Turkey.