Be My Franchise announces dates for its 25th anniversary fair

Bayim Olur musun? – Be My Franchise has announced that its 25th anniversary event will take place on 14–17 October 2027. In a statement issued after the October 2026 fair, the organiser said it would work on special programmes and international partnerships throughout the year. Contact between brands and investors is expected to continue through the event’s portal until the next fair.

Four-day schedule for the 25th anniversary event

According to the organiser’s schedule, the next Be My Franchise fair will open on 14 October 2027 and close on 17 October. The event, which brings together brands, entrepreneurs and investors from Türkiye’s franchise community, will therefore mark its 25th anniversary with a four-day programme.

In its closing statement dated 28 October 2026, the organiser said the anniversary would extend beyond the fair itself. It outlined plans for year-round celebrations, with special anniversary programmes and stronger international participation. Developing high-quality partnerships to help Turkish franchise brands expand into global markets was also among the stated priorities.

The announcement combines confirmed dates for the 2027 fair with the organiser’s ambitions for the year ahead. Special programmes, increased international participation and new partnerships are presented as plans and objectives, rather than completed outcomes. For franchise brands, the firm scheduling detail is the four-day event next October.

Brand and investor contact to continue through the portal

The statement also stressed that connections between brands and investors would continue after the 2026 fair. The organiser said it would keep bringing brands and investors together through its portal until the next event, facilitating franchise applications and commercial partnerships.

The period leading up to the 2027 event is therefore not simply a preparation window for the next fair. The portal is presented as a channel for applications and ongoing contact outside the exhibition dates. Within this framework, the physical event and the online platform serve distinct, complementary roles.

For investors, the key distinction is that making initial contact with a brand is not the same as deciding to invest. Submitting an application through the portal does not, in itself, mean that a franchise agreement has been signed or an investment confirmed. Indeed, the organiser’s closing statement treats discussions, applications and preliminary agreements as separate categories. That distinction also matters when assessing the results of contacts maintained after the fair.

The 2026 event hosted more than 100 companies

The new dates were announced following the 24th edition, held on 15–18 October 2026 at the Yenikapı Eurasia Exhibition Centre in Istanbul. Organised by Medyafors, with Standards and Partners as the main sponsor, the four-day fair brought brands together with entrepreneurs and investors.

According to figures released by the organiser, more than 100 companies took part and visitor numbers exceeded 20,000. The statement said visitors included thousands of entrepreneurs and investors. These attendance figures come from the organiser’s closing assessment.

Business meetings, franchise applications and preliminary agreements were reported during the fair. The statement also noted positive feedback from participating brands, both during and after the event. However, visitor numbers, application numbers and completed investments are different measures. The reported attendance should therefore not be interpreted as a direct indication of how many outlets will open.

The closing assessment also highlighted participation from international business and investment circles. The organiser said these meetings supported Turkish brands’ global growth ambitions. The target of stronger international participation in 2027 suggests that this focus will remain part of the anniversary preparations.

Conference programme and preparations for the year ahead

Alongside the business meeting areas, the 2026 fair hosted Franchise Market Talks – The Ecosystem’s Ideas Stage. Delivered in strategic partnership with Branding Türkiye, the programme featured 17 conference and panel sessions over four days, bringing together members of the franchise community, investors and experts.

The closing statement presented this programme as the fair’s offering beyond commercial meetings. Its review of the 2026 event therefore covered conferences, panels and international contacts alongside company and visitor attendance. Preparations for the 25th anniversary were announced with a focus on special programmes and new partnerships.

For brands and investors planning for 2027, the announcement’s main points are clear: the fair dates of 14–17 October, plans for special events throughout the year, and continuing opportunities to apply through the portal. Tracking these separately makes it easier to distinguish confirmed dates from commercial expectations.

Practical takeaway: Put the 2027 fair in your diary. When starting discussions through the portal, ask the brand directly for its investment terms in writing. Do not treat an application or preliminary agreement as a completed franchise investment.