Franczyza Expo 2027: January franchise event in Nadarzyn

Franczyza Expo 2027 will take place on 26–28 January at Ptak Warsaw Expo in Nadarzyn, Poland. The tenth edition of the International Trade Fair for Proven Business Models will combine presentations of business partnership opportunities with a conference and B2B meetings. For Poland’s franchise community, it will be an opportunity to discuss both running a business under an established brand and the tools that support day-to-day management.

Three days to explore business partnership models

As reported by Polish news outlet Wprost on 9 November, the event is scheduled to take place in Hall E of the Ptak Warsaw Expo complex at al. Katowicka 62 in Nadarzyn. The advertised opening hours are 10:00–17:00. The fair aims to give visitors an opportunity to explore franchise opportunities, business solutions and growth strategies.

The event is aimed at people considering starting their own business under a recognised brand, but the programme also covers business management and development. This offers a chance to look at a partnership not just in terms of starting a business, but also running it afterwards. The distinction between the conditions for joining a network and the requirements of day-to-day operations is a useful starting point for discussions.

A practical way to prepare for a visit is to establish what you are looking for: your first business, an additional venture or a solution to support an existing company. These are three different objectives, each requiring different questions. Exploring a wide range of offers is no substitute for assessing whether a particular model suits your financial resources, experience and the time you can devote to running an outlet.

Franchise brands and business solutions

The announced exhibitors include Żabka, Duży Ben, Fit+, Kids&Us, Mail Boxes Etc., EDUTECH EXPERT, ELAVON, DIBO POLAND, PRO-CHEM INTERNATIONAL, HeroVR and Dotykačka. Wprost notes that these are just some of the companies expected to exhibit at the forthcoming edition.

The event is not limited to opportunities to start a business under another company’s brand. The announcement also includes solutions that support business management. Visitors should therefore establish whether a discussion concerns joining a network, purchasing services or equipment, or implementing a business management tool. Inclusion on the exhibitor list should not automatically be taken to mean that a company is offering a franchise.

It is worth using a consistent set of questions at each stand to make comparisons easier. For franchise opportunities, these should cover the initial investment required, ongoing fees, the division of responsibilities and support after opening. For business solutions, the key issues are the full cost of use, implementation requirements and compatibility with existing tools. These are suggestions to help prepare for discussions, not a description of the terms offered by the companies listed.

A conference on management and growth

The fair’s programme will include the Business Models Conference. According to the announcement, it will cover entrepreneurship, franchise network management and contemporary business models. Talks, discussions and workshops will explore business trends and strategies.

The conference is intended to give participants insights from experts and practitioners. For the franchise community, its main value lies in complementing discussions about specific opportunities with broader questions about how partnerships are structured. Developing a network and running an individual outlet are related but distinct perspectives; both are worth considering when assessing a business model.

Anyone planning to combine visits to exhibition stands with conference sessions should identify their priorities before arriving. These might include the division of responsibilities between partners, the organisation of operational support or the approach to planning growth. These are not announced session titles, but areas worth asking about when assessing a franchise partnership.

B2B meetings as a starting point for further checks

B2B networking is set to be an important part of Franczyza Expo 2027. The programme will provide opportunities for face-to-face meetings between company representatives, investors and people interested in establishing business partnerships. This will complement exhibitor presentations and conference activities.

A conversation at the fair is best treated as the first stage in assessing an opportunity. It is worth ending it by agreeing on a next step: sharing documents, discussing a potential location or arranging a detailed meeting about costs. This helps distinguish initial interest in a brand from the information needed to make an investment decision.

A brief note after each meeting will also be useful, separating statements made by the representative from points that require confirmation. This means later comparisons will not rely solely on the impression made at the stand. Pay particular attention to the responsibilities that remain with the franchisee and the support the partner is expected to provide.

Practical takeaway: arrive at the fair on 26–28 January with a list of questions and a clear investment limit. The aim should be to shortlist opportunities for further analysis, not to make a decision based solely on a presentation.