Dzikie Pląsy plans franchised play centres in Wilanów and Lublin

Dzikie Pląsy is preparing to open two more franchised children’s play centres: one in Warsaw’s Wilanów district and another in Lublin. The openings are planned for late January or early February 2027. The brand, which currently has five locations, is expanding a concept that combines children’s play with activities supporting early development.

Two new locations in early 2027

According to information published by Franchising.pl on 6 November 2026, the Dzikie Pląsy network currently comprises two company-owned centres and three franchised locations. The company-owned centres operate in Gdańsk’s Osowa district and in Borkowo. Franchisees run centres in Piaseczno, Warsaw’s Wawer district and the Bałuty district of Łódź.

Wilanów and Lublin are set to be the brand’s next locations. Both announced centres will operate as franchises. If the openings go ahead as planned, the network will have seven centres, including five run by franchisees. This would put the majority of the brand’s locations in franchisees’ hands.

However, the announcement concerns future openings, not centres already welcoming customers. The timeframe given by the brand spans the end of one month and the beginning of the next; no specific opening dates have been provided. When assessing the size of the network, it is therefore worth distinguishing between the five operating centres and the two in development.

For those considering Poland’s franchise market, this is an example of a service concept expanding outside retail and food service. The new Dzikie Pląsy centres are intended both to strengthen the brand’s presence in Warsaw, where it already operates in Wawer, and to extend its reach to Lublin.

A concept built around free play

Dzikie Pląsy was founded in 2019. Its centres offer classes and play activities that support children’s development, with an emphasis on their natural pace and freedom to explore. The concept is described as moving away from rigid structures and conventions.

This combination of entertainment and developmental activities forms the basis of the offering. It is not simply about providing a play space, but also about how children’s activities are organised. Anyone considering joining the brand should understand this approach before making an investment decision.

The announcement of further centres does not, in itself, establish the concept’s profitability or the level of demand in a particular district or city. Network expansion and an individual franchisee’s performance are separate matters. Prospective franchisees should assess how well the offering meets the needs of families in their chosen area, rather than treating the number of openings as a guarantee of success.

A useful practical step could be to visit an operating centre and discuss how activities are organised day to day. This would help clarify how the brand’s stated principles translate into running a centre and interacting with parents. That is particularly important for a concept whose intended point of difference is its approach to working with young children.

Premises of around 200 sq m and an investment of around PLN 300,000

Under the stated requirements, opening a centre calls for premises of around 200 sq m, with a maximum size of 260 sq m. This is one of the key specifications prospective franchisees should bear in mind when looking for a property.

The franchisor puts the investment at around PLN 300,000, in Polish złoty. Part of the outlay can be financed through leasing. This figure should be treated as the brand’s estimate, rather than a confirmed cost for every future centre. Similarly, the availability of partial lease financing does not mean it will cover the entire project budget.

Before signing an agreement, prospective franchisees should request a detailed breakdown of the figure. They should establish which items the estimate includes, which costs must be covered separately and what proportion of the investment is eligible for lease financing. It is also important to clarify whether the quoted amount includes or excludes VAT.

It is sensible to distinguish the cost of fitting out and opening the centre from the funds needed to keep it running. A prospective franchisee’s own financial plan should reflect the lease terms for the specific premises and include a reserve for the period spent building a customer base. These are matters to check individually, not additional requirements announced by the brand.

What to check before joining the network

The planned openings give those interested in a service franchise a specific concept to assess: a brand operating since 2019, existing company-owned and franchised centres, and stated basic premises and investment requirements. They do not, however, replace a review of the franchise agreement or discussions about the financial performance of an individual centre.

Prospective franchisees should ask the franchisor about the support provided when opening a centre, their responsibilities, the fees involved and the training offered for running activities. Conversations with existing franchisees may help identify what to look out for when choosing premises and planning day-to-day operations.

Practical takeaway: the starting point is premises of around 200 sq m and a stated investment of around PLN 300,000. Before committing, however, prospective franchisees need to confirm the full budget, financing terms and suitability of the offering for their chosen location.