Basecoffee plans 100 locations through franchising and company-owned outlets

Basecoffee wants to accelerate its expansion in Germany, with franchising forming part of its strategy. Founded in Bamberg in 2019, the all-day brunch concept is targeting around 100 locations nationwide. As HOGAPAGE reported on 9 November 2026, growth is expected to come from franchise partners, joint ventures and company-owned outlets. The next confirmed step is a planned opening in Munich in early 2027.

From a Bamberg café to a nationwide growth target

Basecoffee is led by founders Rasmus Stjernholm and Jan Rozanka, alongside fellow shareholder Marcus Duwe. Since its launch, the concept has grown to eight locations in southern Germany and one in Aachen, bringing its existing network to nine outlets. Cities already served include Erlangen, Kempten, Nuremberg, Regensburg, Reutlingen and Würzburg.

The offering combines all-day brunch with high-quality coffee and a focus on community. With this positioning, the business aims to turn what began as a café in Bamberg into a hospitality brand with a presence across Germany. Its stated target of around 100 locations therefore extends well beyond its current regional base.

It is important to distinguish between the overall target and openings already being prepared: the figure of around 100 describes the intended size of the network. The next named expansion projects, by contrast, are in Munich, Dresden and Aschaffenburg. For prospective franchise partners, these specific plans and the current search for partners are the most relevant developments.

Munich set to become the tenth location in early 2027

The next announced outlet is in Munich. Basecoffee plans to open in early 2027 in the new Meillergärten development on Memminger Platz, in the Moosach district. This is set to be the company’s tenth outlet, continuing its growth in southern Germany.

Locations in Dresden and Aschaffenburg are also being prepared. These cities form part of the announced expansion plans through to 2027. Dresden represents a further geographical extension of the network, while Aschaffenburg will add to its presence in Bavaria.

Of these projects, the Munich plans are the most detailed: both the intended opening period and the district and site have been named. For Dresden and Aschaffenburg, the information available so far is that the locations are being prepared. These announced projects should therefore not be confused with outlets already trading.

Potential partners may find it useful to follow the progress of these openings. A visit once an outlet is trading can help them understand the food and drink offering, day-to-day operations and local surroundings. Such a visit is no substitute for a financial assessment, but it can provide valuable practical insight.

Growth through three different operating models

Basecoffee is not relying solely on franchising for its expansion. Instead, it plans to combine franchising, joint ventures and company-owned outlets. The company is explicitly seeking both franchise and joint venture partners, while also looking for suitable premises for additional locations.

For those considering the German franchise market, the key development is this clear invitation to new business partners. However, the growth target should not be interpreted as a plan for 100 franchised outlets: it refers to the entire proposed network across the different operating models.

Prospective partners should therefore establish early on which model is intended for a particular location. Taking on a franchise and entering a joint venture require separate assessments. Discussions with Basecoffee should clarify, in particular, the proposed division of duties, the partner’s capital contribution and responsibility for day-to-day operations.

A sound decision also depends more on the financial viability of the individual project than on the target size of the network. The nationwide ambition sets the direction of growth; a potential partner’s assessment must focus on the specific outlet.

Targeting cities with populations of around 70,000 or more

Basecoffee’s property search focuses on cities with populations of around 70,000 or more. According to Marcus Duwe, both high-footfall city-centre sites and central locations within neighbourhood centres are being considered. Expansion is therefore not limited to traditional city-centre addresses.

These criteria give property owners, agents and prospective partners an initial framework. Population size alone, however, should not be treated as sufficient grounds for proposing a site. The immediate surroundings, actual footfall and the suitability of the premises for an all-day brunch offering also need to be assessed.

Practical takeaway: Anyone interested in becoming a Basecoffee partner or offering suitable premises should first agree on the operating model and site requirements. The next priority is a well-supported financial assessment for the specific location—not simply the ambition to reach around 100 outlets.